Short-Form, Big Impact – Win Big on YouTube Shorts with AI-Powered Advertising
Silverpush Partner Spotlight: Arm Candy
Silverpush is excited to highlight Arm Candy for our Partner Spotlight this week. We caught up with Dana Ventre (Director, Ad Operations), Zach Thompson (Sr. Director, Ad Operations), and Kelsi Jiang (Director, Product) to learn more about the agency and...
Crafting a Winning Mother’s Day Advertising Strategy for 2025: Insights and Trends
Mother’s Day isn’t just a day of appreciation; it’s a key retail event that’s only growing stronger. In 2025, brands can’t afford to miss out on this $35.7 billion shopping moment, where consumers are actively looking for gifts, experiences, and...
Partner Spotlight: Alice Ovadia, VP of Media Strategy
Silverpush is excited to highlight TRUth for our Partner Spotlight this week. We caught up with Alice Ovadia, VP of Media Strategy at TRUth, to learn more about the agency and talked to her about her big predictions for the...
Why Granular Insights Are Critical for Ad Campaign Optimization
When your ad campaign ends and the dashboard lights up with a “great” VTR or a CTR that’s above average, you celebrate, right? But then comes the pause. What actually made it work? Was it the creative? The audience? The...
YouTube CTV Advertising: Bigger Screens, Bigger Impact
YouTube has always been a powerhouse for brands looking to connect with audiences. With over 2 billion monthly active users, it’s a platform that reaches people everywhere, on their phones, tablets, and laptops. However, the way people watch YouTube today...
Silverpush Unveils Pre-Bid Brand Safety and Contextual CTV Segments
The CTV ad market is booming: global CTV ad spending is estimated to reach $30 billion this year and more than 80% of US households are using CTV devices. The biggest channel for CTV streaming is YouTube, followed by Netflix...
Brand Safety in Online Advertising: A Guide to Protecting Your Brand in 2025
No advertiser wants to see their ad next to fake news, conspiracy theories, or harmful content. But with programmatic advertising automating placements, keeping control isn’t as easy as it used to be. Maybe you've seen it happen—your ad showing up...
Contextual Intelligence 101: The Future of Smart Advertising
The online advertising landscape is changing at a breakneck pace. Privacy regulations are getting tougher, and third-party cookies are already on their way out. That means advertisers must rethink the way they connect with audiences. For years, behavioral targeting has...
Silverpush Celebrates the Women Powering Ad Tech This International Women’s Day
The advertising and tech industries have long been fast-paced, competitive, and constantly evolving, but now they’re also becoming more inclusive than ever. And that’s largely thanks to women who are breaking barriers, challenging norms, and leading innovation in spaces that...
