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Back-to-School 2025 Guide: Target Smarter, Advertise Better

Back-to-school shopping has gone fully digital, and it’s showing no signs of slowing down. In 2025, U.S. back-to-school spending is projected to hit $41.5 billion, with families spending around $253 per child. Despite tighter wallets, parents are still prioritizing essentials,...

Silverpush Partner Spotlight: Arm Candy

Silverpush is excited to highlight Arm Candy for our Partner Spotlight this week. We caught up with Dana Ventre (Director, Ad Operations), Zach Thompson (Sr. Director, Ad Operations), and Kelsi Jiang (Director, Product) to learn more about the agency and...

Partner Spotlight: Alice Ovadia, VP of Media Strategy

Silverpush is excited to highlight TRUth for our Partner Spotlight this week. We caught up with Alice Ovadia, VP of Media Strategy at TRUth, to learn more about the agency and talked to her about her big predictions for the...

YouTube CTV Advertising: Bigger Screens, Bigger Impact

YouTube has always been a powerhouse for brands looking to connect with audiences. With over 2 billion monthly active users, it’s a platform that reaches people everywhere, on their phones, tablets, and laptops. However, the way people watch YouTube today...