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Silverpush Partner Spotlight: Scott Stewart, EVP, Managing Director
This week, Silverpush is excited to feature Scott Stewart, the EVP, Managing Director at Epitaph Group. We break down what makes the agency special, why Epitaph Group chose Silverpush as a contextual partner, and, best of all, Scott’s hot take...
Back-to-School 2025 Guide: Target Smarter, Advertise Better
Back-to-school shopping has gone fully digital, and it’s showing no signs of slowing down. In 2025, U.S. back-to-school spending is projected to hit $41.5 billion, with families spending around $253 per child. Despite tighter wallets, parents are still prioritizing essentials,...
Silverpush Partner Spotlight: Vaughn Ericson, SVP Activation Strategy
This week, Silverpush is excited to feature Vaughn Ericson, the SVP of Activation Strategy for True Media. We caught up with Vaughn about what makes True Media special and discussed the biggest trends in the ad market this year. Here’s...
Why Gen Z is Changing the Way Brands Approach Pride Month Advertising
Nearly 1 in 4 Gen Z adults in the U.S. identify as LGBTQ. That’s more than double the rate of Millennials, and it’s changing the way brands approach Pride advertising. This isn’t just a stat. It’s a wake-up call. Gen...
Silverpush Partner Spotlight: Arm Candy
Silverpush is excited to highlight Arm Candy for our Partner Spotlight this week. We caught up with Dana Ventre (Director, Ad Operations), Zach Thompson (Sr. Director, Ad Operations), and Kelsi Jiang (Director, Product) to learn more about the agency and...
Crafting a Winning Mother’s Day Advertising Strategy for 2025: Insights and Trends
Mother’s Day isn’t just a day of appreciation; it’s a key retail event that’s only growing stronger. In 2025, brands can’t afford to miss out on this $35.7 billion shopping moment, where consumers are actively looking for gifts, experiences, and...
Partner Spotlight: Alice Ovadia, VP of Media Strategy
Silverpush is excited to highlight TRUth for our Partner Spotlight this week. We caught up with Alice Ovadia, VP of Media Strategy at TRUth, to learn more about the agency and talked to her about her big predictions for the...
Why Granular Insights Are Critical for Ad Campaign Optimization
When your ad campaign ends and the dashboard lights up with a “great” VTR or a CTR that’s above average, you celebrate, right? But then comes the pause. What actually made it work? Was it the creative? The audience? The...
YouTube CTV Advertising: Bigger Screens, Bigger Impact
YouTube has always been a powerhouse for brands looking to connect with audiences. With over 2 billion monthly active users, it’s a platform that reaches people everywhere, on their phones, tablets, and laptops. However, the way people watch YouTube today...
