Silverpush Wins Gold at Afaqs Digies 2025 for JBL Campaign!

We had a feeling that this one was going to be big, and now we know that it is! Silverpush has taken home Gold at Afaqs Digies 2025 for Best Use of Shoppable Media for the JBL Live Beam 3 campaign.

This wasn’t just another ad campaign. It was contextual AI and interactive media executed to perfection, making passive audiences turn into active shoppers.

JBL, known to set new trends in audio innovation, brought out the Live Beam 3 along with its Smart Display Case, transforming the lives of audio enthusiasts. But today’s digital cacophony is such that even innovative products like that need that little push. JBL aimed to engage with viewers and let them explore every detail of the product at their own pace. That’s where That’s where Crafters and Mirrors AI came in, making the campaign both interactive and highly targeted to the right audience.

Crafters made the experience interactive, letting users explore every detail of the Live Beam 3 with a simple swipe—its sound quality, smart display case, and seamless controls. Meanwhile, Mirrors AI ensured that JBL’s ads reached the right audience at the right time. Whether they were reading competitor reviews, searching for premium earbuds, or browsing deals on audio gear.

And the results? 60% video completion rate, 4.3% engagement rate, 9,391 site visits, 470 add-to-carts, and some amazing in-direct sales.

This isn’t just a win for Silverpush. It’s proof that precision targeting + interactivity = real results.

We extend our heartfelt congratulations to all partners involved in this campaign, including the talented teams at JBL and Havas for their impactful contributions.

Onward and upward! 🚀