What is Silverpush Parallels?

Parallels is Silverpush's Moment Marketing Platform that syncs digital ads with live events like sports, weather, and cultural triggers - to deliver hyper-relevant ads precisely when audiences are most engaged.

How does Parallels' TV Sync technology work?

Parallels detects live TV ad spots in real time and automatically triggers synchronized digital ads across social, display, and video channels. This allows brands to recapture audience attention lost to competing ads and extend their TV campaign reach cross-screen.

What types of real-world triggers does Parallels support?

Parallels supports three main trigger types: Sports Sync (key in-game moments and athlete appearances), Weather Sync (temperature, precipitation, wind, and AQI conditions), and TV Sync (live TV ad detection for self, competitive, and allied brand spots).

How does Parallels improve ROI for advertisers?

By activating ads during high-attention moments - a goal in a live match, a sudden weather shift, or a competitor's TV spot - Parallels ensures campaigns reach audiences when they are most receptive, driving higher CTR and conversion rates compared to standard always-on campaigns.

Which channels can Parallels activate campaigns across?

Parallels can trigger and serve ads across TV-adjacent digital channels, including Google, Facebook, display networks, and premium video inventory.

Moment Marketing through Intelligent Sync Technology

Sync advertising with real-world contexts for maximum impact. Stay updated on events and trends to increase your brand awareness and engagement.

Request a demo

Choose Your Path with

Sports Sync

Reach and engage your audience with real-time, sporting event-triggered advertising

Sport Sync enables advertisers to set event triggers and automatically deliver cross-channel ads during key game moments. By aligning with real-time actions and identifying sports professionals in-game, brands can join shared experiences, delivering relevant, targeted messages to captivated audiences.

Weather Sync

Weather and pollution levels significantly impact consumer purchasing decisions

Now, you can harness the power of real-time data in your media campaigns with synchronized triggers for weather conditions—such as temperature, precipitation, and wind—and pollution factors like AQI (Air Quality Index).

Tv Sync

Capture the lost eyeballs with Real-time TV sync

Recapture audience attention and capitalize on cross-screen behaviour post ad of competition, self & allied brands is detected live on TV.

Our Sources

Tv SpotsLive ads
Tv ChannelsEvents, Sports, News, Entertainment...
Real Time DataWeather, Sports, Events...

Our Solutions

Display VideoAdvertise on our premium inventories
ActivateOptimize you digital campaigns on google, facebook...
PerformanceAnalytics and attribution

What this means for you

Parallels helps you run integrated campaigns across channels, contextualize messages to specific moments, and create measurable engagement.

Real Time Engagement

Captures audience attention during key moments when viewers are most engaged, extending the impact to social, display, and video platforms.

Integrated campaign management

Syncs ads with real-time live moments across TV, social, display and video.

The right connection, in the right moment

Let your campaigns form a stronger, real-time connection with the audience.

Enhanced ROI

Leveraging precise moments, campaigns maximize audience reach, boosting CTR and driving higher conversion rates.

Leverage cross-screen behavior

Multi and cross screen usage is real. Sync digital ads with TVCs to grab audience attention.

There's no challenge too big for

Talabat redefined fan engagement during FIFA with Parallels sports sync technology.

View Case Study

Experience

Learn more on how Parallels creates a strong brand connect with your customers through real-life live moments.

I have read and agree to the Terms of Service.

Stay connected and receive occasional updates from Silverpush.

Your data will be processed according to our Privacy Policy.

Frequently Asked Questions

: Parallels is Silverpush's Moment Marketing Platform that syncs digital ads with live events like sports, weather, and cultural triggers - to deliver hyper-relevant ads precisely when audiences are most engaged.
: Parallels detects live TV ad spots in real time and automatically triggers synchronized digital ads across social, display, and video channels. This allows brands to recapture audience attention lost to competing ads and extend their TV campaign reach cross-screen.
: Parallels supports three main trigger types: Sports Sync (key in-game moments and athlete appearances), Weather Sync (temperature, precipitation, wind, and AQI conditions), and TV Sync (live TV ad detection for self, competitive, and allied brand spots).
: By activating ads during high-attention moments - a goal in a live match, a sudden weather shift, or a competitor's TV spot - Parallels ensures campaigns reach audiences when they are most receptive, driving higher CTR and conversion rates compared to standard always-on campaigns.
: Parallels can trigger and serve ads across TV-adjacent digital channels, including Google, Facebook, display networks, and premium video inventory.