Amplify your holiday sales in 2024 with Silverpush's AI-powered video advertising solutions.
Why Emotional Context Matters More Than Ever in CTV Advertising
Have you ever watched a heartfelt movie moment only to be jolted by an overly peppy commercial? Yeah, we've all been there. This mismatch is why getting your ad’s emotional timing right has never been more crucial, especially as CTV...
Top Advertising Trends You Can’t Miss in 2025
Advertising trends come and go, but some campaigns leave an unforgettable mark. Think about Nike’s 1988 ‘Just Do It’ ad or the memorable ‘Share a Coke’ campaign—what makes them stick? They didn’t just sell a product; they captured the cultural...
Breaking Tradition: Innovative Marketing Strategies for Vietnam Tet 2025
One of the most significant cultural events for the Vietnamese, Tết Nguyên Đán, or the Vietnamese Lunar New Year, is almost here. Marking the beginning of spring, this time of year has, for generations, been a season for family gatherings,...
5 Proven Black Friday and Cyber Monday Marketing Strategies for 2024
Black Friday and Cyber Monday (BFCM) are no longer exclusive to the U.S. market. It has gone global and is now one of the most important dates when every business wishes to ensure a spike in their online or in-store...
Why News Content is a Goldmine for Advertisers: Debunking Brand Safety Myths
Brand safety concerns have long clouded advertising alongside news content. As a marketer and advertiser, you might think twice before placing your ads against news stories, fearing harm to the reputation of your brand. However, new findings by Stagwell challenge...
Decoding the Digital Holiday Shopper: A Guide for Brands
It is almost that time of year again—the time when the streets are decked with lights and joy is all around. The holiday season is around the corner, and with it comes the bittersweet joy and stress of gift buying....
The YouTube Effect: How Brands Are Seeing Mind-Blowing Results!
Welcome to a new era of entertainment, where YouTube isn't just a platform—it's a cultural phenomenon. A few years ago, who would have thought that creators from all corners of the globe would rival traditional TV networks in popularity? Today,...
Holiday Advertising Strategies: How to Use Video Ads to Skyrocket Sales
Let's be honest: the holiday season is a retailer's Super Bowl. Shoppers are primed to spend, and with online sales projected to reach a colossal $957.3 billion in 2024 alone, the opportunity is bigger than ever. But in a sea...
How You Can Combat Ad Fatigue with Innovative Ad Experience?
Ad fatigue is an emerging concern in today's fast, on-the-go world of digital marketing. Audiences are constantly bombarded by ads from all directions, and if you're a marketer or advertiser, it's likely you'll feel the decline in engagement over time...
