Short-Form, Big Impact – Win Big on YouTube Shorts with AI-Powered Advertising
YouTube CTV Advertising: Bigger Screens, Bigger Impact
YouTube has always been a powerhouse for brands looking to connect with audiences. With over 2 billion monthly active users, it’s a platform that reaches people everywhere, on their phones, tablets, and laptops. However, the way people watch YouTube today...
Silverpush Unveils Pre-Bid Brand Safety and Contextual CTV Segments
The CTV ad market is booming: global CTV ad spending is estimated to reach $30 billion this year and more than 80% of US households are using CTV devices. The biggest channel for CTV streaming is YouTube, followed by Netflix...
Brand Safety in Online Advertising: A Guide to Protecting Your Brand in 2025
No advertiser wants to see their ad next to fake news, conspiracy theories, or harmful content. But with programmatic advertising automating placements, keeping control isn’t as easy as it used to be. Maybe you've seen it happen—your ad showing up...
Contextual Intelligence 101: The Future of Smart Advertising
The online advertising landscape is changing at a breakneck pace. Privacy regulations are getting tougher, and third-party cookies are already on their way out. That means advertisers must rethink the way they connect with audiences. For years, behavioral targeting has...
Silverpush Celebrates the Women Powering Ad Tech This International Women’s Day
The advertising and tech industries have long been fast-paced, competitive, and constantly evolving, but now they’re also becoming more inclusive than ever. And that’s largely thanks to women who are breaking barriers, challenging norms, and leading innovation in spaces that...
Why Advertisers Can’t Ignore YouTube Shorts in 2025
Are you running ads on YouTube Shorts? If not, you might be missing out. Right now, 43% of U.S. advertisers are already tapping into this fast-growing platform. In Europe, YouTube Shorts ranks as the #1 short-form platform for discovering new...
How Brands Can Tap into the March Madness Hype on YouTube
March Madness is more than a basketball tournament; it's an obsession. From Cinderella stories to last-second buzzer-beaters, it's the kind of event that turns casual viewers into die-hard fans overnight. But for brands? It's a once-a-year golden ticket to connect...
Contextual Advertising Guide – Navigating the Cookieless Era
Contextual advertising has been existing in the digital advertising industry for the last 20 years. It was only after the development of user-tracking techniques, that advertisers moved away from this method. However, because of the depreciation of third-party cookies and...
CES 2025 Key Takeaways: Q&A with Blaise Lucey
Last week, the SIlverpush team kicked off the New Year at CES 2025 in Las Vegas. More than 140,000 tech professionals from every corner of the industry attended the event. At Silverpush, we hosted our first Context & Conversations series,...
