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Partner Spotlight: Alice Ovadia, VP of Media Strategy

Silverpush is excited to highlight TRUth for our Partner Spotlight this week. We caught up with Alice Ovadia, VP of Media Strategy at TRUth, to learn more about the agency and talked to her about her big predictions for the...

YouTube CTV Advertising: Bigger Screens, Bigger Impact

YouTube has always been a powerhouse for brands looking to connect with audiences. With over 2 billion monthly active users, it’s a platform that reaches people everywhere, on their phones, tablets, and laptops. However, the way people watch YouTube today...

Contextual Intelligence 101: The Future of Smart Advertising

The online advertising landscape is changing at a breakneck pace. Privacy regulations are getting tougher, and third-party cookies are already on their way out. That means advertisers must rethink the way they connect with audiences. For years, behavioral targeting has...

Why Advertisers Can’t Ignore YouTube Shorts in 2025

Are you running ads on YouTube Shorts? If not, you might be missing out. Right now, 43% of U.S. advertisers are already tapping into this fast-growing platform. In Europe, YouTube Shorts ranks as the #1 short-form platform for discovering new...

How Brands Can Tap into the March Madness Hype on YouTube

March Madness is more than a basketball tournament; it's an obsession. From Cinderella stories to last-second buzzer-beaters, it's the kind of event that turns casual viewers into die-hard fans overnight. But for brands? It's a once-a-year golden ticket to connect...