How You Can Combat Ad Fatigue with Innovative Ad Experience? |   27 Aug, 2024

Ad fatigue is an emerging concern in today’s fast, on-the-go world of digital marketing. Audiences are constantly bombarded by ads from all directions, and if you’re a marketer or advertiser, it’s likely you’ll feel the decline in engagement over time as your audience becomes desensitized to your ads. The good news? There are ways to fight ad fatigue—and it begins with new engaging ad experiences.

Firstly, What is Ad Fatigue?

Ad fatigue occurs when the target audience continuously sees your ad to the point of becoming unresponsive. When this occurs, your CTR dips and the effectiveness of the campaign will dwindle as the return on investment (ROI) drops. Simply put, your audiences get tired of seeing the same thing over and over again.

Numbers Don’t Lie

Ad fatigue is a critical issue for marketers, highlighted by some alarming statistics.

• A staggering 91% of people feel that ads have become more intrusive, and 87% believe there are more ads now than ever before.
• The average person encounters between 4,000 and 10,000 ads daily, leading to ad overload.
• As a result, 83% of people are keen on filtering out intrusive, repetitive ads to limit noise.

These ad fatigue statistics emphasize the importance of addressing it to maintain engagement and prevent diminishing ROI efforts. Innovative ad experiences offer a solution for keeping your audience engaged and your campaigns effective.

Innovative Ad Experiences: A Fresh Approach to Engagement

Traditional display ads very often fall by the wayside in today’s digital environment. Static images, videos, and one-tone messaging just don’t cut it anymore. If you actually want to put up a good fight against advertisement fatigue, you’ll need to build out ads that are dynamic, interactive, and attuned to your audience’s preferences. That’s where innovative ad experiences come into play.

Introducing Crafters by Silverpush: The Antidote to Ad Fatigue

One of the most effective tools in fighting ad fatigue is Crafters. This is an ingenious AI-driven tool that lets brands dynamically create video ads for each individual viewer. By applying a layer of interactivity and generating countless variations, Crafters ensures that every other time your audience sees your ad, it will be something new and relevant.

Benefits of Using Crafters

Bringing customized ad experiences to life does not need to be laborious and expensive. This is how Crafters makes it easy: it uses AI and machine learning to reimagine video advertising.

With over a decade of experience in the field of hyper-contextual targeting, Crafters is an interactive CTV and OLV ad-delivery powerhouse that sparks engagement during the most engaged moments. It provides precise contextual strategies like competitive conquesting and influencer alignment while giving interactive creative that boosts consumer decision-making.

Crafters’ deep learning engine discovers new audience insights, while features on brand suitability can be tailored to your set of values. More importantly, their assortment of engaging video formats far outperforms the standard ad format for higher engagement, recall, and purchase intent. By using Crafters, you’re embracing cutting-edge technology that will maximize the impact of video advertising efforts and decrease the risk of advertisement fatigue.

Success Stories: How Alodokter Got a Double-Digit Engagement Rate with Crafters

In a time when mental health has rarely been spoken of, Alodokter’s “Talk Can Save Lives” campaign came to be, right on World Mental Health Day. The campaign teamed up with i-DAC Indonesia and leveraged a creative intelligence solution from Silverpush – Crafters. This innovation of using AI transformed the regular video ad into an engaging, interactive EmotionBot for raising awareness and support for mental health.

The brand video ad introduced the “Talking Banner,” an innovative interactive ad format designed to engage users in mental health awareness. This banner invites users to enter keywords related to their mental health, triggering relevant content and offering real-time conversations with mental health experts.

The campaign turned out to be a huge success, with over 300,000 actions of engagement and over 800 calls received at consultancy. What was in the estimated time frame is that the rate of engagement rose to 9.73%, while app installs increased by 20% within the 7-day campaign period. Such remarkable results will prove the power of tapping into empathy together with cutting-edge technology in solving critical social problems.

The campaign’s success was further validated through great performance at the prestigious Mob-Ex Awards 2024, where it won 2 Gold and 2 Bronze awards across several categories.

To Sum Up

The combat against ad fatigue could not be more relevant than in today’s digital environment. Using innovative tools such as Crafters will allow the creation of dynamic and interactive advertising experiences that hold your audience captive and keep campaigns running without a hitch. The future of advertising lies in innovation and engagement, and with Silverpush, you’re well-equipped to lead the charge.

Ready to see for yourself how Crafters can bring an evolutionary change to your ad campaigns? Schedule a demo right away and realize dynamic, personalized video ads that really touch the soul of your target group.