The State of Brand Safety and Suitability: How can Brands Mitigate Brand Safety Risks?
There's a chance that 1 out of 10 video advertisements appear next to inappropriate or harmful content. When this happens, it's not completely the brand's reputation that goes for a toss, these incidents can do profound damage, leading to brand confusion and in extreme cases, loss of revenue.
Download the report to learn how the top 160+ leaders of South East Asian countries perceive brand safety risks and the measures they follow to mitigate them in a complicated digital environment.
