72% of consumers are comfortable with personalized ads if they’re relevant and not intrusive.

Today’s digital world has left advertisers at a crossroads between two essential yet conflicting concepts: personalization and privacy.

On one hand, consumers crave personalized experiences that cater to their unique needs and preferences. On the other hand, the growing concerns surrounding privacy breaches and data misuse have led to a demand for stronger data protection measures.

According to data, 62% of consumers expect personalization, claiming a brand will lose their loyalty if their experience is not personalized. This makes it indispensable for advertisers to reach their users with tailored content.

However, this doesn’t necessitates invasive tracking or acquiring users’ personally identifiable information (PII). Instead, the focus should be on comprehending the underlying intentions that drive their online presence and presenting them with contextually relevant and personalized information. An example of this is beauty brands like Ulta and Sephora offering quizzes to their first-time visitors to better understand their wants and needs.

This blog dives into the intricacies of this ongoing struggle and explores the challenges and potential contextual advertising solutions for brands to find the right balance between personalization and privacy.

The Power of Personalization: Enhancing Customer Experiences

By understanding the individual needs and preferences of each customer, businesses can create personalized experiences that resonate with them on a deeper level. This can lead to a number of benefits, including:

1. Increased Customer Satisfaction

When customers feel like they are being treated as individuals, they are more likely to be satisfied with their overall experience. This can lead to repeat business and positive word-of-mouth referrals.

2. Improved Conversion Rates

Personalized experiences can help businesses convert more leads into customers. For example, a study by McKinsey found that personalized recommendations can increase sales by up to 20%.

3. Reduced Customer Churn

When customers feel like they are valued and understood, they are less likely to switch to a competitor. A study by Bain & Company found that a 5% increase in customer retention can lead to a 25% increase in profits.

4. Increased Brand Loyalty

When customers have a positive experience with a brand, they are more likely to become loyal customers. This can result in repeat business and positive word-of-mouth referrals.

Consumer Privacy is a Challenge and an Opportunity

While personalization offers benefits, the data required to fuel it often raises concerns about privacy. High-profile data breaches and stories of personal information being mishandled have fueled a collective unease among consumers.

The Cambridge Analytica scandal and the subsequent implementation of regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have underlined the importance of safeguarding user data. This conflict is understandable; consumers want personalized experiences, but not at the cost of their privacy.

As per research conducted by Deloitte, 33% of American consumers indicate that if they do not receive a satisfying experience, they might move to the next most suitable solution. Striking the right balance is imperative for advertisers to build and maintain trust with their target audience.

Also Read: Contextual Ad Targeting Allays Consumer Privacy Concerns

Leverage Mirrors Generative AI to Comprehend Behavior and Deliver Privacy-Respecting Personalization

The ongoing need for personalized content without invading privacy has urged advertisers to turn toward privacy-safe targeting methods. Silverpush cutting-edge contextual advertising technology Mirrors, seamlessly combined with Generative AI, forms a powerful blend enabling advertisers to grasp audience content consumption behaviour profoundly.

This highly-advanced technology has proved to be a co-pilot to human intelligence by tapping into unexplored audiences with multiple alternative interests. It has empowered advertisers to expand their reach all while upholding ethical standards and respecting privacy concerns. To learn more about this innovative and pioneering technology, simply complete the form on the right. A member of our team of experts will be in touch with you shortly.

Step into the ever-evolving world of online advertising, where video ads have seamlessly integrated themselves into our digital landscape. The target audience finds no respite, constantly exposed to these ads regardless of their location or activity. Behind each of these ads lies a tremendous effort, with designers painstakingly pouring hours into perfecting the visuals, discarding countless alternatives along the way. Marketers, too, have their part, carefully approving the final ads, hoping for that sought-after engagement.

But here’s the catch—despite all this effort, advertisers are facing an uphill battle in driving engagement. The human brain only retains a meager 3% of most ads it encounters. And that’s not all.

Our audience is bombarded relentlessly with the same repetitive ads, leading to a phenomenon known as “ad fatigue.” In a world where media moves in real-time, brands struggle to keep pace with consumer expectations, forcing them to churn out content in a constant battle for attention. A challenging task, indeed!

So how can advertisers secure a place in that 3%? Well, the answer is simple, focus on interactive video creatives.

How does Creative Play a Role in Driving Engagement?

Ad creatives play a crucial role in ad campaigns. The audience engages with what they see. Before reading the text they analyze how your ad is appearing and if it pleases their eyes it drives them towards the engagement.

The above statistics have already proven the point that if your ad is capable of captivating audience attention that it can surely drive engagement.

The conventional methods of creative production are no longer viable due to generic ad experiences and inconsistent designs. Brands now seek a more efficient alternative and creative automation has been a powerful resource.

Let’s dive in and understand creative automation is playing a crucial role! but first, let’s understand the basics.

What is Creative Automation?

In simple language, creative automation is the use of software to automate the creation and production of creative content. This can include things like design, copywriting, and video editing.

65% of marketers who have adopted creative automation have seen an increase in the efficiency of their creative production process.

How Creative Automation can help in Keeping the Audience Engaged?

Unlocking your audience’s mind lies in the power of personalization. If your ad fails to resonate, it’s bound to be skipped. That’s where creative automation steps in, empowering advertisers to craft tailored ad creatives that deeply connect with their target audience.

However, effective advertising demands more than just precise targeting. Advertisers must explore additional strategies, and one such solution is optimization. Dynamic video optimization offers the perfect avenue to transform standard video creatives into interactive experiences.

Given the fleeting attention span of audiences, lasting less than 10 seconds, dynamic interactive videos present a game-changing opportunity. By offering engaging elements for your audience to interact with, you can effortlessly extend their attention span to a remarkable 30 seconds or more. Captivate your audience with interactive content, and they’ll linger, enthralled by what you have to offer.

“According to studies, brands can increase their consumer engagement up to 3X with just 15-second interactive ads.”

Engage your Audience with Crafters

Silverpush introduces Crafters, an innovative technology that harnesses real-time data and user insights to revolutionize ad campaigns. Crafters empower advertisers to deliver personalized, highly relevant ad experiences to their audience through precise granular targeting.

With Crafters’ dynamic video optimization solution, advertisers gain full control over every aspect of their ad and strategy. Its endless customization options enable superior video personalization, allowing for seamless re-editing as needed. Crafters even suggest dynamic elements tailored to specific brand requirements, ensuring a truly engaging and impactful advertising experience.

Still, Thinking Why You Must Opt for Creative automation?

Here are some of the benefits of creative automation that you leverage:

1. Increased efficiency: Creative automation can help advertisers save time and money by automating tasks that would otherwise be done manually. This can free up time for marketers to focus on more strategic tasks.

2. Improved quality: Create more high-quality content by ensuring that all creative assets are consistent with the brand’s style guide and that they meet the needs of the target audience.

3. Increased personalization: Personalize content for each customer or lead. This can help marketers build stronger relationships with their customers and leads.

4. Improved ROI: When content is relevant and engaging to the target audience it automatically drives better return on investment.

Conclusion

The advertising landscape is changing rapidly, what yields results today might not work tomorrow. This change is keeping advertisers on their toes.

The only constant conclusion we can drive from the present scenario is  that “personalization and relevancy will be driving results in the future” so advertisers must leverage the power of creative automation to stand out in the crowd.

67% of users prefer relevant CTV ads, making it essential for impactful video advertising.

It’s no surprise that consumers worldwide are cutting the cord owing to the increased popularity of streaming services, OTT (Over the Top ), and Connected TV (CTV).

According to predictions, the US CTV ad market is set to more than double between 2021 and 2026.

As many throw around the word “recession,” CTV is primed for continued double-digit growth.

Given the growing importance of CTV, brands are recognizing the significance of advertising on these platforms.

Read the blog to explore the top five compelling reasons that will establish CTV advertising as the dominant force in 2023.

5 Reasons Why CTV Advertising Will Revolutionize the Industry in 2023

CTV ad breaks are shorter, more relevant, and of higher quality compared to linear TV ads. This leads to increased receptiveness among users, prompting 43% to search for products and 1 in 5 to make purchases.

Here are the 5 factors why CTV will dominate the digital advertising space this year.

1. High Engagement and Attention

CTV advertising is gaining popularity because it provides a highly engaged audience that is entirely focused on the content they are consuming. Unlike traditional TV advertising, where viewers can easily switch channels or fast-forward through commercials, CTV ads cannot be skipped or ignored. As a result, viewers are more likely to pay attention to CTV ads, leading to higher engagement and brand recall.

2. Targeted Advertising

One of the biggest advantages of CTV advertising is the ability to target specific audiences based on demographics, interests, and behavior. With CTV, advertisers can serve ads to specific households or individuals, making it easier to reach the right audience with the right message. This level of targeting is not possible with traditional TV advertising, which relies on broad demographic data.

3. Cost-Effective

CTV advertising is often more cost-effective than traditional TV advertising. With CTV, advertisers can target specific audiences and pay only for the impressions served, which can help reduce wasted ad spend. In addition, CTV ads can be created quickly and easily, making it a more agile and efficient way to advertise.

4. Growing Audience

The CTV audience is growing rapidly. According to eMarketer, the number of CTV users in the US is expected to reach 213.7 million in 2023, up from 182.6 million in 2021. With more people cutting the cord and switching to streaming services, advertisers have an opportunity to reach a wider audience through CTV.

5. Better Measurement and Attribution

With CTV advertising, advertisers can track ad views and measure the effectiveness of their campaigns in real-time. This provides a level of transparency and accountability that is not possible with traditional TV advertising. In addition, CTV advertising allows for better attribution modeling, enabling advertisers to better understand the impact of their campaigns on consumer behavior.

Go Beyond Genres with Mirrors TV

With brands planning significant increases in their CTV ad budget in 2023, it is essential to transition to a contextual solution that extends your reach beyond linear TV.

Mirrors, an AI-Powered key contexts identification  platform, is the only visual AI  technology that creates analysis for CTV.

It has recently integrated with IRIS TV to leverage its rich video inventory and enhance the effectiveness of CTV ad campaigns and contextually relevant ads.

How can Brands Win Big with Mirrors for CTV?

1. Privacy-first and Cookie-less Solutions using AI and Machine Learning for more relevant targeting across CTV platforms.

2. Know what you’re buying at the Video level with contextual transparency that goes behind metadata in the bid stream, genre, and titles.

3. More confidence in your programmatic CTV investment as every Mirrors-enriched video is verified for context while brand safety and suitability are paramount.

4. Activate with ease through your DSP of choice with Mirrors for Programmatic CTV.

5. 300+ IAB aligned and custom segments.

Final Words

CTV contextual advertising is quickly becoming the next big thing in advertising and for good reason, of course! As its popularity grows it’s important for advertisers to start incorporating contextual CTV ads into their marketing strategies to stay ahead of the curve. To get started with Mirrors enriched CTV and leverage all the premium content at scale, kindly fill out the form on your right. Our team of experts will promptly get in touch with you.

With around 4.9 billion internet users worldwide, representing 62% of the global population, people are exposed to 6,000 to 10,000 advertisements daily.

A staggering amount, isn’t it?

However, the human brain struggles to process such an overwhelming amount of content, leading to ads being ignored or forgotten. To improve consumer attention, brands must adopt effective practices.
Audience engagement has been declining on the standard video ad formats. Today’s audience demands more than just passive viewing experiences.

Let’s delve into this in our article and understand the advanced stage of video advertising – Dynamic Interactive Ads.

What are Interactive Video Ads?

Dynamic interactive video ads are a type of video ad that allows viewers to interact with the ad in a more meaningful way. This can be done through a variety of means, such as clicking on different parts of the ad, dragging and dropping elements, or answering questions.

These types of advertisements provide numerous benefits compared to traditional static video ads. They possess a higher potential for engagement, resulting in increased click-through rates (CTRs) and conversions. Moreover, they offer greater personalization options, enhancing the ad’s relevance to the viewer.

It’s Time Make the Switch to Interactive Video Ads

“According to studies, brands can increase their consumer engagement up to 3X with just 15-second interactive ads.”

Interactive dynamic video advertising is a powerful tool that can help advertisers create stronger ad recall. Still not convinced, here are a few pointers highlighting the advantages of interactive video ads.

1.Increased Engagement: This form of video ads can help to increase engagement by making the ad more interactive and engaging. This can lead to higher click-through rates (CTRs) and conversions.

2. Better Targeting: These video ads can be targeted to specific audiences based on their interests, demographics, and purchase history. This can help to ensure that the ad is seen by people who are most likely to be interested in it.

3. Improved Brand Awareness: They can help to improve brand awareness by making the ad more memorable and engaging. This can lead to increased brand recall and consideration.

5. More Personalized Experiences: Interactive dynamic video ads can be personalized to each viewer, which can help to create a more relevant and engaging experience. This can lead to higher CTRs and conversions.

6. Scalability: This form of video advertising can be easily scaled up to reach a large audience. This is because they can be created and delivered in a programmatic fashion, which means that they can be automatically served to relevant viewers based on real-time data.

5. Cost-effectiveness: It can be more cost-effective than traditional video ads. This is because they can be targeted to specific audiences, which means that they are less likely to be wasted on people who are not interested in them.

Having grasped the compelling advantages of using interactive video ads for their next campaign, let’s explore the essential steps to get started:

Steps to Get Started with Interactive Video Advertising

1. To embark on a successful interactive video ad campaign, advertisers should follow a well-structured approach.
2. Begin by selecting a suitable platform and tools that support interactive video ads.
3. Clearly define campaign objectives, outlining whether the focus is on brand awareness, lead generation, or conversions.
4. Understanding the target audience is paramount; this knowledge will shape the design of interactive elements that resonate with viewers.
5. Craft compelling and visually appealing content to maintain audience interest.
6. Design user-friendly interactions to ensure seamless engagement.
7. Thoroughly test the ad’s compatibility across various devices and browsers before launch.
8. Once the campaign is live, monitor performance metrics and user interactions to make data-driven optimizations.

Leverage Crafters to Boost Your VTR and CTRs

Dynamic video optimization is of utmost importance as it revolutionizes the effectiveness of video advertising campaigns.

By leveraging real-time data and user insights, it allows advertisers to tailor their video content to each viewer, delivering a highly personalized and relevant experience.
This level of customization not only captures the audience’s attention but also fosters a deeper emotional connection with the brand or product.

As a result, viewers are more likely to engage with the ad, leading to increased click-through rates, conversions, and overall campaign success. Lose the green screens, manual video post-production, and patched overlay text.

Crafters, a dynamic video optimization solution by Silverpush, allows you to control every component of the ad and strategy, with endless customization options for superior video personalization and seamless re-editing.

Not Just your Regular Creative Optimization!
Crafters suggest & curate custom dynamic elements as per the brand’s specific needs.

Engage Consumers ‘In the Moment’ with Crafters

Crafters enable the creation and delivery of personalized video ads to users by leveraging various sources of data.

It tailors ads based on location, language, contextual triggers, and content segment which results in giving users a much more personalized and relevant ad experience.
For example, a paint brand can give users an authentic experience of how a particular color would appear.

Conclusion

The advertising landscape is rapidly evolving keeping advertisers on their toes. In these evolving times, they need a solution that delivers better results and boosts their brand awareness. Dynamic Interactive Video Ads are one way to attract users effortlessly and achieve significantly higher CTR and VCR. It’s time to evolve your advertising strategy and stay ahead.

Thrive during the business’s busiest season and succeed with advanced contextual advertising solutions. 

Why is this Holiday Season a “Prime” Opportunity for Advertisers?

As we approach the halfway mark of the year, it presents a prime opportunity to proactively plan for your upcoming 2023 holiday campaigns.

In 2022, holiday spending reached approximately $936.3 billion. Looking ahead to 2023, the trend continues; with retail spending expected to increase by 4.5% to $1.328 trillion during this time.

Research shows that by advertising during this holiday season, ad impressions rise by 50%, click-through rates surge 100%, direct traffic increases by 150%, average order value jumps 30%, and conversation rates soar by 60%.

Now you won’t underestimate the power of holiday season advertising!

Moreover, in the U.S., sales increase dramatically as early as October. As per data, almost 40% of consumers check off items from their holiday shopping lists by the end of October.

If you have not started your holiday advertising yet, the time is now! Leverage this opportunity and position your brand as the top choice in your target audience’s mind. Here are the must-know holiday advertising ideas to kickstart your holiday advertising.

Read More: Ace Back to School Advertising with the Power of Context

Success in Every Season: 4 Simple Holiday Advertising Ideas to Get Started

1. Discover Relevant Audiences in the Cookieless World

Reaching target audiences with ethical personalization and relevant ads has become increasingly difficult due to the demise of third-party cookies and limited first-party data.

Additionally, stereotypical assumptions made by advertisers during the holiday season have led to a decline in click-through rates and overall return on investment (ROI).

A clothing store ad shows women shopping for holiday outfits, reinforcing the stereotype that all women enjoy dressing up. It overlooks the fact that women have diverse interests like outdoor activities, reading, and hiking, beyond just shopping.

To overcome stereotypes, advertisers should create inclusive and personalized messages that respect individual preferences.

By understanding their customers’ unique characteristics, they can deliver engaging ads that appeal to a diverse audience.

Advanced contextual targeting solutions like Mirrors Generative AI have proved to be a co-pilot to human intelligence by eliminating traditional audience-based stereotypes and tapping into unexplored audiences with multiple alternative interests.

This has empowered advertisers to expand their reach without sacrificing engagement, while also enabling them to tap into previously untapped or overlooked audiences.

2. Invest in Omnichannel Advertising

A multi-channel strategy enables you to reach users across different platforms and channels. This is an essential strategy in today’s digital landscape because it can enable you to achieve greater reach by capturing users wherever they are online.

Silverpush’s omnichannel advertising capabilities help advertisers reach their targeted audiences on multiple platforms including YouTube, CTV, Meta, and OpenWeb.

To let advertisers take full control of their advertising campaigns, Silverpush has recently launched Mirrors Self-Serve Chrome Extension to auto-optimize their campaigns with privacy-friendly tags and gain access to real-time data sets.

3. High-Impact CTV ads

The dramatic rise in CTV advertising has brought a major change in advertising budgets and strategies. As audiences flock to streaming platforms, advertisers are following suit, viewing CTV as an ideal space to reach an engaged, targetable audience. Recognizing the potential of CTV as an ideal space for advertisers, Silverpush has integrated with IRIS TV to leverage its rich video inventory and enhance the effectiveness of CTV ad campaigns.

4. Engage Audiences With Interactive Video Advertising

It’s time for advertisers to display ads that allow users to interact with them rather than simply watch them. This can play a very important role in increasing ad engagement and people are more likely to remember your ad. This can lead to better brand awareness and recall, as well as increased click-through rates (CTRs). For this reason, Silverpush has launched cutting-edge dynamic video optimization technology to transform traditional ads into highly advanced interactive ads.

From Festivities to Profitability: Achieve Holiday Marketing Success with Mirrors

This holiday season presents a prime opportunity for advertisers to iron out a powerful advertising strategy. Don’t miss out on this chance to elevate your holiday campaigns with Mirrors. Contact us now to learn more about how Silverpush can transform your holiday advertising strategy and drive success during this festive season.​

The Cannes Lions Festival this year encompassed a wide range of experiences, including parties, informal gatherings, and thought-provoking panel discussions. Generative AI continues to dominate discussions, accompanied by other significant topics. Silverpush, the AI advertising pioneer, made its debut at Cannes and launched the world’s first contextual planning tool – Mirrors Generative AI.

This groundbreaking tool represents a significant advancement in the advertising industry, addressing human bias and automating context discovery. By leveraging machine learning, it creates a customized model based on the advertiser’s brief, enabling analysis of videos and key contexts various web content, including webpages and surveys.

Mirrors Generative AI defines the audience’s characteristics and interests, generates relevant content themes, and facilitates the mapping of these themes with contextual signals. This comprehensive approach allows clients to execute highly tailored contextual advertising campaigns that align precisely with their objectives, eliminating the loss of accuracy caused by standardization processes. Silverpush’s Mirrors Generative AI marks a significant advancement in contextual advertising, offering enhanced precision and efficiency in campaign planning and execution.

Silverpush Key Takeaways in Cannes Lions Festival 2023

Here are some key takeaways from the Cannes Lions Festival:

Generative AI: Frenemy or Partner?

The Cannes Lions Festival witnessed extensive discussions on the subject of generative AI. While the advancements in AI and generative technologies have sparked creativity, marketers redirected their attention to exploring how these innovations can drive commercial growth for their brands. Although the utilization of generative AI in advertising is still in its nascent stages, noteworthy examples like Cadbury’s Shah Rukh Khan-My-Ad campaign demonstrated the potential of leveraging AI to create highly targeted and influential content.

Multicultural Advertising

Brands are no longer simply acknowledging inclusivity; they are actively integrating it into their operations and initiatives. This shift was evident at the Cannes Lions Festival, where award-winning campaigns showcased the transformative power of creativity in promoting diversity and inclusivity. These campaigns served as inspiring examples, demonstrating how brands are challenging stereotypes and authentically representing diverse communities. The current focus is on implementing concrete measures to foster inclusivity and authenticity throughout all brand interactions.

Silverpush’s cutting-edge technology uses video analysis to identify key contexts like relevant celebrities of minority community influencers, brands of minority-owned brands, actions, and objects related to multicultural audiences. Additionally, our advanced AI system identifies key contexts in the web  various languages that are relevant to the multicultural audience.

The Sustainability Conundrum

At the Cannes Lions Festival, brands presented innovative strategies to minimize their environmental footprint and encourage sustainable practices. It was recognized that additional efforts are necessary to effectively tackle the sustainability crisis and drive substantial progress. While the showcased initiatives were commendable, there was a collective understanding that further action is required to propel sustainability forward and create a more sustainable future.

Silverpush’s advanced AI technology has been able to deliver over 4 billion relevant impressions for over 4000 campaigns for Fortune 500 brands in the past two years. The use of contextual targeting in these campaigns has resulted in a reduction of 1000 tons of CO2eq emissions.

Creative Automation

With media moving in real-time, brands need to keep up by pushing out more content to match consumer expectations. It can be challenging. Content scaling can be expensive with slow and cumbersome creative processes, generic ad experiences, and inconsistent designs. Brands just can’t turn to old-fashioned creative production anymore. The answer is Creative Automation.

Crafters, a one-of-a-kind creative solution by Silverpush streamline your design process and get more done in less time. It creates and delivers personalized video ads to users based on a variety of data sources. Crafters will help you improve the performance of video advertising campaigns by adding a layer of contextual creativity that will drive better business outcomes.

Silverpush Driving Advancements in Advertising

Overall, Silverpush’s debut at the Cannes Lions Festival 2023 marked a significant milestone in the advertising industry with the launch of its groundbreaking tool, Mirrors Generative AI. It showcased Silverpush’s commitment to driving advancements in advertising, enhancing precision and efficiency, and delivering better business outcomes for its clients.

Connected TV (CTV) is an exceptionally fast-growing advertising channel that continues to gain momentum with no signs of slowing down. 

According to data, 87% of US TV households have at least one Internet-connected TV device.

As the number of CTV households continues to rise, advertisers are swarming toward this dynamic advertising platform to maximize the impact of their ad campaigns.

However, it is essential for advertisers to maintain brand safety in CTV advertising by ensuring their ads are not placed alongside inappropriate or offensive content. Failing to do so could severely damage the advertiser’s reputation and alienate its customer base.

Brand Safety Issues on Connected TV Advertising 

In 2022, the global brand safety loss was around $3.1 billion and is projected to reach $3.4 billion in 2023. 

An eye-opening study conducted by the IAB revealed that a significant 72% of advertisers express concerns about brand safety specifically in the context of CTV advertising.

Adding weight to these concerns, the same study found that 58% of advertisers have encountered instances where their ads were displayed alongside non-brand-safe content on CTV platforms.

These alarming statistics are further supported by real-life examples that highlight the pressing need for brand safety measures in CTV advertising. These instances serve as concrete evidence, illustrating the potential risks and consequences of ads being associated with objectionable or offensive content.

What is the Example of Brand Safety in CTV Advertising?

In 2021, the luxury goods brand faced a brand safety issue when its ads were shown alongside violent content on a CTV platform. The ads were placed next to a platform known for its violent content. 

This led to complaints from the product’s customers, who were concerned about their brand being associated with violence.

The brand quickly apologized for the incident and took steps to prevent it from happening again. 

The company worked with the CTV platform to ensure that its ads were placed alongside brand-safe content in the future. It also updated its brand safety policies to include CTV advertising.

This incident shows that even the most experienced brands can face brand safety issues on CTV. It is important for brands to be aware of the risks and take steps to mitigate them.

Mirrors TV: Placing Ads in Safe and Suitable Environments for Effective Engagement

Silverpush Mirrors TV is an advanced contextual solution for CTV advertising; leading the way in offering the world’s first in-video visual and audio recognition technology, enabling in-video analysis for CTV.

With its state-of-the-art technology, Mirrors TV empowers advertisers to seamlessly align their ads with the relevant content viewers are engaged with, ensuring a harmonious and immersive viewing experience. 

Its cutting-edge AI-powered technology revolutionizes targeting and enables personalized, contextually relevant ads in a secure and suitable environment. Also, the platform leverages enriched 300+ verified IAB category segments, without relying on metadata.

To ensure brand safety in CTV, the platform adheres to privacy regulations such as HIPAA, GDPR, and CCPA. Thus, ensuring refined and accurate targeting to meet suitability needs, allowing brands to easily avoid unsafe, unknown, or unverified channels through custom exclusion features.

How Does Mirrors TV Works? 

We utilize cutting-edge AI models to process CTV content, extracting relevant context from the video feed with our advanced key context identification algorithms. Our technology enables us to accurately analyze and categorize video content, providing valuable insights for targeted advertising and content recommendations.

Last Words

Mirrors TV recognizes the significant concern of advertisers regarding brand safety in CTV advertising, and therefore, it plays a crucial role in ensuring the placement of ads in both relevant and secure content. By forging partnerships with trusted and reliable associates, Mirrors TV effectively avoids unsafe, unknown, or unverified channels. Furthermore, Mirrors TV offers customizable exclusion features, enabling advertisers to maintain greater control and ensure their ads appear only in safe and verified environments. With these measures in place, Mirrors TV provides advertisers with the peace of mind they seek, while delivering impactful advertising campaigns.

Crafters is here to transform traditional ads into highly advanced interactive ads with its cutting-edge dynamic video optimization. 

With global ad spending expected to exceed $295 billion by 2026, video advertising has become an immensely popular method to connect with audiences online.

With over 2 billion active users worldwide, YouTube stands as the leading video advertising platform, hands down.

Unfortunately, engaging with users through video advertising on the open web is not as straightforward and convenient as it is with YouTube videos.

Read on to discover why video advertising on the open web is lagging behind and explore various methods that can help users unlock the full potential of video advertising across the web.

Factors Hindering Video Ad Promotion on the Open Web

Below are the reasons for hesitation in promoting video ads on the open web versus YouTube and other social media platforms:

1. Low Viewability

Video ads on the open web are often skipped or muted, resulting in low viewability rates. According to a study by IAB, the average viewability rate for video ads on the open web is only 58%. In contrast, the average viewability rate for video ads on YouTube is 95%.

2. Poor Targeting

Video ads on the open web lack precise targeting options because they rely on programmatic advertising based on website content and user browsing history which reduces advertiser control.

3. Lack of Engagement

Video ads on social media platforms are more engaging than those on the open web because they play uninterrupted.

Here are the top three reasons that have kept video advertising on the open web in the backseat. However, by modifying our advertising methods and incorporating advanced techniques such as dynamic video optimization, advertisers can witness significant improvements in their campaigns.

But, first, let’s understand DVO.

What is Dynamic Video Optimization?

Dynamic Video Optimization (DVO) is an innovative programmatic advertising approach that uses data-driven insights to create personalized video ads.

By analyzing user data, including interests, demographics, and browsing history, DVO enables advertisers to customize video content for each viewer.

Real-time analytics and contextual information are leveraged to tailor the ads based on the current context.

This personalized approach enhances the ad experience, increasing the likelihood of capturing viewers’ attention and driving conversions.

Consequently, DVO delivers relevant and engaging video content that resonates with individual viewers, maximizing the effectiveness of video advertising campaigns.

Why Should Advertisers Use Dynamic Video Optimization?

1. Advanced Targeting Capabilities

DVO offers advanced targeting capabilities, allowing advertisers to reach their desired audience with precision. Delivering video ads to the most relevant viewers increases the chances of engagement and conversions.

2. Enhanced User Experience

DVO enables advertisers to create immersive and interactive video ad experiences. By incorporating features such as shoppable touchpoints, users can seamlessly explore and purchase products or services directly from the video. This improves the user experience by eliminating the need for multiple clicks and streamlining the path to purchase.

3. Data-Driven Insights

DVO provides valuable data and insights that can inform advertisers’ future strategies. By tracking user interactions, engagement metrics, and conversion data, advertisers can gain a deeper understanding of their audience’s preferences and behaviors. These insights can then be used to optimize future video ad campaigns for better results.

4. Measurable Results

With DVO, advertisers have access to detailed analytics and performance metrics. This allows them to track the effectiveness of their video ads in real time, measure key performance indicators (KPIs), and make data-driven decisions to improve campaign performance. Advertisers can easily monitor CTRs, view rates, conversions, and other relevant metrics to evaluate the success of their advertising efforts.

5. Dynamic Storytelling

DVO enables advertisers to tell compelling stories through video ads. By leveraging dynamic content insertion and personalization techniques, advertisers can tailor their messages based on individual viewer characteristics, interests, or behaviors. This approach creates a more engaging and memorable experience for viewers, leading to higher brand recall and affinity.

6. Omnichannel Reach

DVO allows advertisers to reach their target audience across multiple platforms and devices. Whether it’s mobile, desktop, social media, or connected TVs, advertisers can deliver their video ads seamlessly across various channels, ensuring maximum reach and visibility.

Enhance Your Video Creatives with Silverpush’s Crafters

Crafters is Silverpush’s highly advanced dynamic video optimization technology. It is a solution for creating and delivering personalized video ads to users based on a variety of data sources.

We all know Videos are the most engaging Ad Format. But by infusing AI and unique Interactivity features, Crafters can help brands in leveraging Video Ads on the Open Web, like never before!

Crafters will help you improve the performance of video advertising campaigns by adding a layer of contextual creativity that will drive better business outcomes.

Here are some additional tips for using DVO effectively:

1. Use the Right Data

The data you use to create your DVO campaigns is critical to their success. Make sure you’re using high-quality data that is relevant to your target audience.

2. Test Different Variations

Once you’ve created your DVO campaigns, test different variations to see what works best for your audience. This will help you optimize your campaigns for maximum results.

3. Track your Results

It’s important to track the results of your DVO campaigns so you can see what’s working and what’s not. This will help you make adjustments to your campaigns to improve your results.

Importance of Crafters: Elevate your Performance and Engagement on Video Ads

1. Advertisers

Our next-gen video optimization technology solves the problem of ads being ignored by audiences. By incorporating an interactive feature into traditional video ads, it has the potential to generate users’ curiosity and encourage them to engage with the ad. This leads to improved performance metrics such as click-through rates, lead generation, and video view-through rates.

2. Users

Users will not only view the video ad but will have various formats to interact with the ad as per their interest, ad type, and various options to redirect to the desired page.

Conclusion

With the advertising world growing at a fast rate, it’s important to keep pace. Traditional video ads fail to engage users or boost user engagement. That’s why Silverpush has developed an advanced solution delivering a staggering 2X increase in Click-Through Rates (CTRs) and an impressive uplift of nearly 60% in Video Completion Rates (VTRs) solving the problems of video advertising on the open web. Take a step towards boosting your ad performance and capturing audience attention by filling out the form on the right. Our team of experts will be in touch with you shortly to provide more insights into our groundbreaking technology.

Let’s face the truth: THIRD-PARTY COOKIES ARE LONG GONE!

Advertisers need to drastically shift from conventional targeting methods (requiring audience data) to privacy-focused strategies without compromising on delivering relevant ads.

Traditional targeting methods relied on cookies to reach targeted audiences by building a detailed profile of their online activity.

Growing data privacy concerns and the implementation of regulations like CCPA and GDPR raise the dilemma – how to balance between delivering personalized and relevant ads while respecting user privacy?

Enters Mirrors Generative AI, the next-gen contextual planning tool capable of discovering audiences without cookies and reaching them precisely in contextually relevant moments. The highly advanced tool was recently launched by Silverpush at its Cannes Lions 2023 debut.

Amplifying Relevance and Reach with Generative AI-Powered Contextual Advertising

Mirrors, the flagship product of Silverpush, has recently integrated Generative AI into its contextual advertising technology to help brands reconnect with their untapped audiences.

It is a revolution that will boost the ever-present contextual intelligence by discovering newer audience personas without any human bias, guesswork, or stereotypes of the past.

By leveraging its predictive AI technology, Mirrors goes beyond the basics and delves deep into the content consumption habits of the target audience.

Utilizing advanced generative AI technology, Mirrors carefully analyzes videos and identifies key contexts in  webpages, surveys, and a wide range of content on the open web, examining each word with precision.

This enables Mirrors to uncover patterns, decipher meaning, and extract valuable insights that surpass surface-level understanding.

Challenges Faced by Advertisers in Finding Contexts Manually

To maximize engagement, advertisers aim to target diverse audience personas based on their specific interests, timing, and context. However, relying on manual context-building methods has certain limitations.

1. Scale and Complexity: Manually creating context triggers for a large volume of content can be a time-consuming and complex task. Advertisers may struggle to keep up with the constantly evolving content landscape and the need to identify and update relevant triggers across various platforms and channels.

2. Subjectivity and Bias: Manual context trigger creation involves human judgment, which can introduce subjectivity and bias. Advertisers may have different interpretations of content, resulting in inconsistent or inaccurate context triggers that may not align with the intended audience or message.

3. Limited Contextual Understanding: Fully comprehending the context of every piece of content manually can be challenging. Advertisers may miss subtle nuances, references, or trends that could impact the appropriateness of ad placement.

4. Resource Intensity: Creating and managing manual context triggers requires dedicated resources, including skilled personnel, time, and effort. Advertisers may face limitations in terms of available resources, hindering their ability to effectively build and maintain comprehensive sets of context triggers.

5. Timeliness and Real-time Updates: Content evolves rapidly, and new trends and topics emerge regularly. Advertisers may struggle to keep their manual context triggers up to date, leading to potential misalignment between ads and current content relevance.

6. Scalability and Adaptability: As advertising campaigns scale and expand across different platforms and channels, managing manual context triggers becomes more challenging. Advertisers may find it difficult to adapt their triggers to new formats, channels, or emerging content types.

Eliminating Human Bias and Automating Context Discovery

The real power of Mirrors Generative AI lies in its ability to seamlessly integrate AI as a co-pilot to human intelligence. The advanced technology builds a comprehensive context list, well aligned with the audience’s personas and their direct and alternate interests. This enables advertisers to reach untapped/overlooked yet relevant audiences, resulting in enhancing incremental reach.

Why Plan Your Next Campaign With Mirrors Generative AI?

1. Cookieless Audience Discovery: The contextual planning tool will enable advertisers to identify contextually relevant audiences without relying on third-party cookies.

2. Scale without Compromise: Better contextual relevance leads to improved audience understanding, which can often be overlooked. By tapping into these overlooked audiences, advertisers can enhance their reach and engagement.

3. Understand Multicultural Audience: Mirrors Generative AI uses diverse datasets to assess performance across races and cultures. Then, analyzing metrics and understanding the emotional impact, bias, inclusion, and purchasing intent. This generates audience personas and passion points, offering advertisers valuable insights for informed decision-making.

4. Create Highly Customized Campaigns: Utilizing Mirrors Generative AI offers the opportunity to go beyond pre-defined taxonomies and gain unparalleled flexibility in creating highly customized campaigns.

Ready to Experience 3X Audience Expansion with Mirrors Generative AI?

It’s your time to broaden your audience reach with Mirrors Generative. To know how our advanced tool can boost your ROI fill and widen your reach with precision out the form on the right.

Advertising is a crucial element for any brand as it drives its revenue by pursuing customers from the beginning of the funnel, that is, brand awareness to conversion. Along with customer acquisition, it also generates strong brand awareness and builds a brand image.

The advertising landscape today is facing the issue of users’ online privacy which has become an alarming concern for brands. It is moving towards privacy-first advertising.

“66% of consumers have expressed discomfort with businesses and brands tracking their browsing history to deliver personalized ads.”

This statistic highlights a growing unease among internet users regarding the use of their data for targeted advertising purposes. As a result, businesses and advertisers are increasingly seeking alternative strategies that respect user privacy while still delivering relevant and engaging advertisements. In this context, finding a balance between personalized advertising and privacy has become crucial for brands to maintain consumer trust and loyalty.

Mirrors is a contextual advertising solution for the open web by Silverpush which is helping brands tap into the audience while abiding by the privacy guidelines set by General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

How can Mirrors be a Game Changer in a Privacy-First Environment?

More and more internet users worldwide are expressing increased concern about their online privacy, with 67% of the population is  stating that they are more concerned than ever. A study found that 81% of people prefer to see ads that are relevant to their browsing experience, and 65% of consumers have a more positive opinion of brands that offer contextually relevant ads.
And, with this, brands need to be more concerned about their advertising strategies to navigate this shift in consumer mindset.

To address these concerns and preferences, contextual advertising has emerged as an effective solution. The AI-powered technology analyzes the content of the webpage and deploys the most relevant ad based on contextual triggers. These triggers include identifying key contexts of the entire content. With this approach, advertisers ensure that the user is targeted with the most relevant ad.
Contextual ad targeting also benefits advertisers by providing a higher number of relevant ads to consumers. Since the ads are displayed based on the content of the page, they are more likely to align with users’ interests and increase engagement.

For example, if a user is looking for the latest laptop, the AI will target the user with the most relevant ad that will be related to the content of the webpage.

Another benefit is that, unlike other targeting methods, contextual advertising doesn’t rely on collecting or storing personal data about users, alleviating privacy concerns. This form of targeting offers a privacy-friendly approach that aligns with users’ increasing concerns about data usage. It delivers relevant ads based on webpage content, enhancing user experience and generating more positive perceptions of brands.

But why has contextual advertising been a widely accepted approach?

Contextual advertising has been a widely accepted approach because in the changing landscape of advertising it aligns the best with the requirements of users and advertisers.
Today, users expect privacy assurance more than a personalized ad experience. They want their identity and information to be safe as they browse the web.

Keeping the rising concerns in mind, major browsers like Firefox, Safari (Apple), and Opera banned third-party cookies from use and Google Chrome began working on the alternative.

Third-party cookies have historically played a significant role in behavioral targeting. Here’s an overview of their role:

1. Collecting User Data: Third-party cookies are small text files that are stored on a user’s browser by a website other than the one they are currently visiting. These cookies allow third-party advertising networks or tracking companies to collect data about a user’s browsing behavior, such as the websites they visit, the pages they view, and the products they are interested in. This data is crucial for behavioral targeting.

2. Profiling and Segmentation: With the help of third-party cookies, advertisers were able to create user profiles and segment audiences based on their browsing habits and interests. By tracking users across multiple websites, third-party cookies gathered a wealth of information that helped advertisers understand individual preferences and tailor their advertising messages accordingly.

3. Personalized Advertisements: Advertisers use the information provided by the third party to serve relevant ads based on a user’s browsing history and interests.

4. Retargeting: Third-party cookies enable retargeting, where ads are shown to users who have previously interacted with a brand or visited a specific website, thereby increasing the chances of conversion.

5. Measurement and Analytics: Advertisers could monitor click-through rates, conversions, and other key performance indicators by leveraging the data stored in these cookies. This information helps advertisers optimize their campaigns, refine their targeting strategies, and make data-driven decisions.

These factors increased concerns about privacy among users which lead to drastic changes in the advertising. Hence, contextual targeting has become a useful alternative to survive in this dynamic advertising landscape.

Conclusion

The advertising landscape will continue to evolve, advertisers must find a solution that caters to the privacy concerns of the user without diverting from personalized messaging. Advertisers are rapidly inclining towards the contextual targeting approach. This is because it is the only and best available option to gain a competitive edge. This approach not only ensures safety but also drives better results and Return on Ad Spend (ROAS).