2026 Holiday Advertising Playbook for Advertisers - Make Every Holiday Moment Count!The 2026 Holiday Playbook for Video Advertising
What People Watch and How They Buy
From Diwali and Black Friday to Cyber Monday and the January reset, the holiday decision now happens on video. This playbook maps the data, the seven stages, and the strategy.
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What's Inside the Playbook
Proprietary video data and externally sourced insight, packaged as a strategy framework you can share with your team today.
The Holiday Calendar
When holiday video peaks each month, from October inspiration to the January reset.
The Seven-Stage Video Funnel
How demand moves, from Inspiration to Self-Gifting, with view volumes for every stage.
The Power of Video
Why the holiday decision now happens on video, across YouTube, Shorts, and CTV.
The AI-Assisted Shopper
How shoppers use AI to compare, summarise, and shortlist, and where that puts your brand.
Category Playbooks
How the funnel shifts by aisle, and the content that wins each category.
Contextual Intelligence Takeaways
Audience tells you who. Context tells you why now. The moves to stay present all season.
Get the 2026 Holiday Advertising Playbook
Get ahead of the biggest shopping season of the year. Build your contextual video strategy before the season peaks.
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