Report: Mother’s Day Spending Across the World

Mother's Day stands out as one of the busiest shopping days of the year, holding significant importance for both consumers and retailers alike. In 2023, spending for Mother's Day surged to a total of $35.7 billion, marking the fifth consecutive year of growth. This represented a substantial increase of 12.6% from the previous year, the second-largest annual rise in over a decade. Moreover, the average expenditure per household rose to $274.01, up by 11.5% from the $245.76 recorded in 2022.

Jewelry remained the top choice for consumers, maintaining its position as the leading expenditure category since 2015. In 2023, consumers allocated $7.8 billion towards purchasing jewelry for Mother's Day. Following closely behind were expenditures on special outings and electronics, with $5.6 billion and $4 billion respectively.

Gift cards ranked as the third-largest expenditure category, totaling $3.4 billion, reflecting consumers' preference for flexibility in gift-giving. Additionally, a significant amount was spent on flowers, totaling $3.2 billion.

These figures highlight the continued significance of Mother's Day as a key moment for consumer spending, showcasing the diverse preferences of individuals when expressing appreciation for maternal figures.

Download the full report to know more such insights on how consumers across the world are spending on Mother’s day.