Navigating the marketing industry can be daunting with its ever-evolving landscape of acronyms and dynamic definitions. The latest puzzle to unravel? Instream video.

To empower marketers, let’s delve into what are Instream video, highlighting recent updates, the pros and cons, aiding in an informed decision tailored to specific marketing goals and target audiences.

What are Instream Video Ads Anyway?

Historically, these ads play within an existing video stream and can be classified as pre-roll, mid-roll, or post-roll ads.

Pre-Roll Instream Ads

Display before a video starts.

Mid-Roll Instream Ads

Interrupt the viewing experience, often in longer content with a high completion rate due to viewer engagement.

Post-Roll Instream Ads

Appear when a video concludes, offering a better user experience but with lower effectiveness.

Furthermore, instream video ads come in two primary formats: non-skippable and skippable, each with distinct viewer interactions. Non-skippable ads demand the audience’s full attention, playing in entirety before granting access to the desired video content. On the flip side, skippable ads offer viewers the flexibility to bypass the advertisement after a set duration, typically around five seconds.

These ads present advertisers with a valuable opportunity to connect with a diverse audience, engaging them during active video consumption. Striking a delicate balance between conveying the message effectively and respecting the viewer’s experience is crucial for advertisers. This equilibrium ensures a positive reception of the ads, enhancing the overall impact of their marketing efforts.

When it comes to video ads, people tend to find pre-roll ads less annoying than others, according to a study. The research showed that 69% of folks could remember a pre-roll ad, while only 41% could recall a mid-roll ad.

Also Read: Video Contextual Advertising: Everything You Need to Know

Pros of Instream Ads

Captivated Audience:

Leveraging instream ads capitalizes on the fact that viewers are already primed for video content, actively seeking and engaging with it. Whether at the beginning, middle, or end of a video, the audience is comfortably tuned in, with audio on, creating an opportune environment for your message.

Motivated Engagement:

Particularly with non-skippable pre-rolls and mid-rolls, viewers have a compelling reason to stay engaged—they want to return to their initial content. This inherent motivation, coupled with sophisticated retargeting, can enhance their viewing experience and increase the likelihood of exploring your product or service further.

Cons of Instream Ads

Limited Placement Options:

An inherent drawback of instream ads lies in the limited array of platforms available for marketing. While major platforms like YouTube and Facebook are prominent choices, businesses targeting B2B clients or demographics less active on social media may find their options constrained.

Perceived Intrusiveness:

Instream ads are encountered by users who have not necessarily chosen to watch them, potentially rendering them as intrusive or bothersome. The lack of explicit user consent may contribute to a sense of interruption, impacting the overall viewer experience.

Next Steps

Given video’s effectiveness, staying informed is crucial. Adapting to the new classification system is paramount, and Crafters is here to help.

To discover how we can support you in navigating this evolving landscape and achieving your business goals, reach out to us.

With around 4.9 billion internet users worldwide, representing 62% of the global population, people are exposed to 6,000 to 10,000 advertisements daily.

A staggering amount, isn’t it?

However, the human brain struggles to process such an overwhelming amount of content, leading to ads being ignored or forgotten. To improve consumer attention, brands must adopt effective practices.
Audience engagement has been declining on the standard video ad formats. Today’s audience demands more than just passive viewing experiences.

Let’s delve into this in our article and understand the advanced stage of video advertising – Dynamic Interactive Ads.

What are Interactive Video Ads?

Dynamic interactive video ads are a type of video ad that allows viewers to interact with the ad in a more meaningful way. This can be done through a variety of means, such as clicking on different parts of the ad, dragging and dropping elements, or answering questions.

These types of advertisements provide numerous benefits compared to traditional static video ads. They possess a higher potential for engagement, resulting in increased click-through rates (CTRs) and conversions. Moreover, they offer greater personalization options, enhancing the ad’s relevance to the viewer.

It’s Time Make the Switch to Interactive Video Ads

“According to studies, brands can increase their consumer engagement up to 3X with just 15-second interactive ads.”

Interactive dynamic video advertising is a powerful tool that can help advertisers create stronger ad recall. Still not convinced, here are a few pointers highlighting the advantages of interactive video ads.

1.Increased Engagement: This form of video ads can help to increase engagement by making the ad more interactive and engaging. This can lead to higher click-through rates (CTRs) and conversions.

2. Better Targeting: These video ads can be targeted to specific audiences based on their interests, demographics, and purchase history. This can help to ensure that the ad is seen by people who are most likely to be interested in it.

3. Improved Brand Awareness: They can help to improve brand awareness by making the ad more memorable and engaging. This can lead to increased brand recall and consideration.

5. More Personalized Experiences: Interactive dynamic video ads can be personalized to each viewer, which can help to create a more relevant and engaging experience. This can lead to higher CTRs and conversions.

6. Scalability: This form of video advertising can be easily scaled up to reach a large audience. This is because they can be created and delivered in a programmatic fashion, which means that they can be automatically served to relevant viewers based on real-time data.

5. Cost-effectiveness: It can be more cost-effective than traditional video ads. This is because they can be targeted to specific audiences, which means that they are less likely to be wasted on people who are not interested in them.

Having grasped the compelling advantages of using interactive video ads for their next campaign, let’s explore the essential steps to get started:

Steps to Get Started with Interactive Video Advertising

1. To embark on a successful interactive video ad campaign, advertisers should follow a well-structured approach.
2. Begin by selecting a suitable platform and tools that support interactive video ads.
3. Clearly define campaign objectives, outlining whether the focus is on brand awareness, lead generation, or conversions.
4. Understanding the target audience is paramount; this knowledge will shape the design of interactive elements that resonate with viewers.
5. Craft compelling and visually appealing content to maintain audience interest.
6. Design user-friendly interactions to ensure seamless engagement.
7. Thoroughly test the ad’s compatibility across various devices and browsers before launch.
8. Once the campaign is live, monitor performance metrics and user interactions to make data-driven optimizations.

Leverage Crafters to Boost Your VTR and CTRs

Dynamic video optimization is of utmost importance as it revolutionizes the effectiveness of video advertising campaigns.

By leveraging real-time data and user insights, it allows advertisers to tailor their video content to each viewer, delivering a highly personalized and relevant experience.
This level of customization not only captures the audience’s attention but also fosters a deeper emotional connection with the brand or product.

As a result, viewers are more likely to engage with the ad, leading to increased click-through rates, conversions, and overall campaign success. Lose the green screens, manual video post-production, and patched overlay text.

Crafters, a dynamic video optimization solution by Silverpush, allows you to control every component of the ad and strategy, with endless customization options for superior video personalization and seamless re-editing.

Not Just your Regular Creative Optimization!
Crafters suggest & curate custom dynamic elements as per the brand’s specific needs.

Engage Consumers ‘In the Moment’ with Crafters

Crafters enable the creation and delivery of personalized video ads to users by leveraging various sources of data.

It tailors ads based on location, language, contextual triggers, and content segment which results in giving users a much more personalized and relevant ad experience.
For example, a paint brand can give users an authentic experience of how a particular color would appear.

Conclusion

The advertising landscape is rapidly evolving keeping advertisers on their toes. In these evolving times, they need a solution that delivers better results and boosts their brand awareness. Dynamic Interactive Video Ads are one way to attract users effortlessly and achieve significantly higher CTR and VCR. It’s time to evolve your advertising strategy and stay ahead.