Smarter Ads for a Smarter Back-to-School Season

Back-to-school season is no longer just about backpacks and notebooks—it's a full-blown content moment; in fact, in 2024 alone, back-to-school content has pulled in over 5.1 billion views in summer. Families are still shopping, yes—but now they're also watching, searching, and scrolling. And most of that discovery? It's happening on YouTube.

If your brand isn't showing up in the right context, you're likely getting left out, especially during a season with billions in spending on the line.

We've put together a simple infographic that gives you:

• A peek at where and how families are discovering back-to-school products
• Key trends in content behavior, from YouTube Shorts to top search spikes
• How contextual advertising helps you reach shoppers without sacrificing privacy

If you're in retail, tech, or e-commerce, or just looking to sharpen your seasonal ad game, these back-to-school insights were made for you.

Download the BTS infographics and discover how to make your back-to-school campaigns work smarter, not harder, in 2025.