2026 Holiday Advertising Playbook for Advertisers - Make Every Holiday Moment Count!Premium Home Appliance Brand Drives 30K+ QR Scans with Interactive CTV Experience
Objective
A premium home appliance brand wanted to position its refrigerators, powered by advanced freshness-preserving technology, as the appliance that keeps festive kitchens ready for longer, connecting with premium urban households at the moment they were already planning home and kitchen upgrades.
Challenges
India's festive season is the most competitive advertising window of the year, where every screen is crowded with celebratory ads and attention is the hardest thing to win. On Connected TV, the challenge was sharper still: viewers split their focus between binge content, family conversations, and second screens, leaving traditional video ads to fade into background noise. The brand needed viewers to experience the relevance of its technology, not just hear a feature explained.
Strategy & Execution
The brand partnered with Silverpush to transform the CTV experience from a passive interruption into an interactive shopping journey, reaching audiences already consuming lifestyle and entertainment content where premium households discover ideas and plan seasonal purchases. A dynamic on-screen QR code let viewers instantly unlock festive offers on their mobile devices, moving from passive viewing to active exploration in real time.
Running alongside it, a continuous-scrolling L-Band format kept multiple offers, product benefits, and festive deals visible without disrupting the content. Together, the formats created a layered engagement model: CTV delivered attention, QR codes triggered action, and the L-Band sustained consideration, turning what viewers usually ignore as advertising into a useful discovery experience.
Results
The campaign turned contextual precision into measurable performance, delivering 2.36M+ impressions and 2.11M+ complete video viewsat an 89.69% video completion rate. On the living room's biggest screen, the interactive experience drove 20K+ interactive engagements via the CTV remote and 30K+ high-intent QR scans, moving premium audiences beyond passive exposure into real moments of planning, cooking, and hosting, and converting festive screen time into genuine purchase intent.