Silverpush and Adsquare Announce Contextual Location Measurement for YouTube Ads

Silverpush, the contextual intelligence company, today (23rd September 2025) announced a formal global partnership with Adsquare, a leading platform for location intelligence, to power measurement for YouTube ad campaigns.

By combining the AI-powered contextual intelligence of Silverpush Mirrors for YouTube with Adsquare’s location measurement solutions, Silverpush now allows brands and agencies to directly attribute foot traffic from YouTube ad campaigns across the Americas, the United Kingdom, Europe, and Asia.

“We’re proud to offer clients a new way to understand the impact of contextual ad campaigns on YouTube,” says Jeff McCann, Regional Vice President, Canada. “With this new partnership, it’s now possible to see exactly how YouTube ads are impacting the full funnel journey.”

Early access clients like Porsche Canada partnered with Silverpush and Adsquare to run YouTube ad campaigns that specifically drove qualified car buyers to specific dealerships based on context, geotargeting, and location intelligence. Ultimately, the campaign determined that the YouTube advertising campaign, powered by Silverpush, drove 73 qualified buyers to local dealerships after being exposed to an ad.

After running a YouTube ad campaign powered by Silverpush Mirrors, Adsquare makes it possible to link digital ad exposure with real-world visits through a sophisticated visit matching algorithm. By building precise polygon geometries around key Porsche dealerships, Adsquare accurately detects when consumers who were exposed to an ad later visit a specific dealership.

This visit data is then sent in real-time to the DSP, powering in-flight campaign measurement, optimization, and post-campaign attribution. The result: Silverpush and Porsche were able to clearly understand what’s working, shift budget toward high-performing audiences, and prove ROI with confidence.

“This partnership brings real-world accountability to YouTube advertising,” said Chris Gurciullo, General Manager, Americas at Adsquare. “By pairing Silverpush’s contextual precision with our location intelligence and measurement capabilities, we’re helping advertisers go beyond views and clicks — they can now attribute and optimise for actual footfall. It’s a game-changer for brands looking to drive real outcomes from their video investments.”