Silverpush Launches First-to-Market Contextual Intelligence Solution for TikTok

Silverpush, the contextual intelligence company, today (11th June, 2025) announced the release of Silverpush Mirrors for TikTok, an AI-powered contextual intelligence solution that allows brands to plan, activate, and optimise brand-safe TikTok campaigns at scale.

Powered by the company’s award-winning contextual intelligence engine, Silverpush Mirrors for TikTok brings TikTok ad performance to a new level by analysing the video-level environment of each video, processing and categorising ad groups based on contextual signals, and delivering campaigns to the best possible audience at the best possible moment.

With custom brand safety filters that go beyond standard TikTok filters, brands have more flexibility and control when it comes to ensuring every ad is aligned with brand-safe, relevant content, including:

• 21 advanced brand safety filters
• Creator and video exclusion lists
• Up to 10,000 negative keywords blocked
• Insight-backed safety from historic campaign data

"Silverpush is thrilled to bring our contextual intelligence technology to TikTok to help brands and agencies activate and automate TikTok ad campaigns based on contextual signals," says Hitesh Chawla, CEO at Silverpush. "By adding a layer of contextual intelligence to TikTok campaigns, brands can ensure more relevance and better performance across the funnel."

Silverpush Mirrors for TikTok is managed through Silverpush Campaign Manager, the contextual intelligence platform that analyses and activates context across channels and devices. With an end-to-end analytics dashboard, advertisers can measure context-level insights to understand which tactics are performing best and optimise campaigns based on AI-powered recommendations. These insights can be compared within the platform to YouTube and CTV campaigns, offering an intuitive and straightforward way to access performance and contextual insights across channels.

"We’ve heard from many clients that campaign set-up is the most time-consuming day-to-day task when running multiple campaigns across different channels," says Jeff Rich, SVP, Americas. "By streamlining TikTok campaigns through Silverpush Campaign Manager, brands and agencies can automate bidding strategies and ad tactics, eliminating the time it takes to go-to-market and ensuring that every video ad is delivered with hyper-relevant context."