Welcome to SilverPush (www.silverpush.co) (the “Website”) owned by SilverEdge Technologies Pvt. Ltd, (“Our”, “Us”, “We”, “SilverPush”, “Website”, “Site” or “silverpush”). This Privacy Policy (the “Privacy Policy”) along with the Terms of Use provides the terms and conditions governing Your use of this Website. At www.silverpush.co, We value Your trust & respect Your privacy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in Our Terms and Conditions at www.silverpush.co. This Privacy Policy provides You with details about the manner in which Your data is collected, stored & used by Us. You are advised to read this Privacy Policy carefully. By visiting Our Website You expressly give Us consent to use & disclose Your personal information in accordance with this Privacy Policy. If You do not agree to the terms of the policy, please do not use or access Our Website.

The expressions “You”, “Your” or “User”, whenever the context so requires, for the purposes of this Privacy Policy, shall mean any natural or legal person who may create by registration, membership account on this Website or agree to avail Our Services through this Website, or otherwise access Our Website.

This Website by the URL www.silverpush.co and all the Web – pages, hyperlinks, tools and Services provided there under is owned and operated by SilverEdge Technologies Pvt. Ltd (hereafter referred to as, “Company”), a company incorporated under The Companies Act 1956 with its registered office at 107 A Humayunpur, Behind NCC, Safdarjung, New Delhi 110029.

This Privacy Policy is published by Us, in compliance of:

1. Section 43A of the Information Technology Act, 2000; and
2. Regulation 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011

General

We will not sell, share or rent Your personal information to any third party or use Your email address/mobile number for unsolicited emails and/or SMS. Any emails and/or SMS sent by Us will only be in connection with the provision of agreed Services & products and this Privacy Policy. To carry out general marketing We would be sending out emails to users registered on Our Website ( or by any means and in any media, including, but not limited to, on Our Website or through Our merchants or in advertisements / marketing campaigns / any form of audio or visual media or websites). We reserve the right to communicate Your personal information to any third party that makes a legally-compliant request for its disclosure.

Collection of Information

In order to provide Our Services, We may collect the following types of information:

• User information – When You use the Services, We automatically receive and record information from Your device and, if applicable browser. Such information may include Your IP address, cookie information, software and hardware attributes. Most of the information We collect during Your use of Our website, such as IP address, cookie information, software and hardware attributes, the content of Your request, and basic usage stats about Your device and general use of Our Services does not by itself identify You to Us, though it may be unique or consist of or contain information that You consider personal. Specifically We collect, retain and use information collected, retained and shared through Facebook Platform, Twitter, Google and YouTube, according to the applicable terms and conditions of their privacy policies.
• User Id – Using the website does not require signing up, however, in order to use certain features of the Service, You may be required to sign up. We use third party authentication during the sign in process, such as Facebook, Google and Twitter Platform, and therefore receive Your User ID and such other information as these platforms share with Us. For the information We receive from these, please visit their websites and review their privacy policy.
• Cookies – When You use Our Services, We may send one or more cookies. We use cookies to improve the quality of Our Service by storing User preferences and tracking User information. Certain of Our products and services allow You to download and/or personalize the content You receive from Us. For these products and services, We will record information about Your preferences, along with any information You provide yourself.

Use of Information

• The Personal Information We collect allows Us to keep You posted on Our latest announcements, upcoming events, including confirmations, security alerts and support and administrative messages. It also helps Us to improve Our Services. If You do not want to be on Our mailing list, You can opt out at any time by updating Your preferences on the Website.
• From time to time, We may use Your Personal Information to send important notices, such as communications and changes to Our terms, conditions and policies. Since, this information is important to Your interaction with Us, You cannot opt out of receiving these communications.
• We may also use Personal Information for internal purposes such as data analysis and research to improve Our Services, products and customer communication.
• We collect Non-Personally Identifiable Information about Our users generally to improve features and functionality of the Website. We may analyze trends through aggregated demographic and psychographic offers to users. We may also share this Non-Personally Identifiable Information with Our partners to allow them to assist Us in delivering tailored advertisements, promotions, deals, discounts, and other offers to You when You use the Services. We collect information from You when You participate in sweepstakes, games or other promotions offered on Our Website.
• We may also collect information about You through other methods, including research surveys or information We obtain from third parties, including verification services, data services, as well as public sources.
• We use google api client and youtube data api v3 in our products.
• We follow the google privacy policy , youtube data api developer policies and API Client Terms of Use and Privacy Policies.
• Do agree google term of services and YouTube Terms of Service (ToS)
• We agree with Facebook Platform Policy.

Sharing of Personal Information

We only share personal information with other companies or individuals in the following limited circumstances:

• We may share with third parties certain pieces of non-personal information, such as the number of Users who used a particular service, users who clicked on a particular advertisement or who skipped a particular advertisement, as well as similar aggregated information. Such information does not identify You individually.
• We provide such information to trusted businesses or persons for the purpose of processing personal information on Our behalf. We require that these parties agree to process such information based on Our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures.

Security

The security of Your personal information is important to Us. We take precautions, including administrative, technical and physical measures, to safeguard Your personal information against loss, theft and misuse, as well as against unauthorized access, disclosure, alteration and destruction. When You enter sensitive information on Our registration We encrypt that information.

We do ensure user data protection through industry-standard encryption (e.g., TLS for data in transit, AES for data at rest) and secure authentication methods like OAuth 2.0. Minimize data collection to what is necessary and obtain user consent with clear privacy policies. Regularly perform security audits and code reviews to identify vulnerabilities, and keep all third-party libraries updated to address potential risks. Implement rate limiting and IP whitelisting to secure APIs, and store access tokens securely on the server side. Use Content Security Policy (CSP) headers to prevent cross-site scripting (XSS) attacks and maintain comprehensive logging for real-time monitoring of suspicious activities. Apply role-based access controls (RBAC) to restrict data access, maintain an incident response plan for quick breach management, and comply with data protection laws Ensure alignment with Facebook’s platform policies, including handling user data deletion requests as required.

This Website has various electronic, procedural and physical security measures in place to protect the loss, misuse and alteration of information, or any accidental loss, destruction or damage to data. When You submit Your information via the Website, Your information is protected through Our security systems.

Data Deletion Policy

Our application uses facebook graph APIs for ad campaign management and adheres strictly to policies for handling user personal data. We have implemented the following methods for data deletion to ensure compliance:

1. Data Deletion Request URL: We have implemented an updated data deletion request URL in our application, allowing users to initiate deletion requests via callback URL.
2. Automatic Deletion for Inactive Users: For users who become inactive, we initiate automated data deletion processes. Prior to deletion, users receive notifications to inform them of this action.
3. User-Initiated Data Deletion via Account Portal: Users can manage and delete their campaign data and other personal information by logging into their account. By selecting the delete option within the portal, users can initiate immediate deletion of their data (screenshot available for reference).
4. Deletion Requests via Direct Contact: Users may also request data deletion by contacting us through the “Contact Us” page on our website. Upon receiving a formal request, we promptly initiate the data deletion process in compliance with their directive.

Cookies

A cookie is a chunk of data that is sent to the Website from a server and stored on the hard drive of Your computer and/or mobile (“Cookies”). A session Cookie disappears automatically after You close Your browser. A persistent Cookie remains after You close Your browser and may be used by Your browser on subsequent visits to the Services. We may use Cookies related information to: (a) remember Your data and/or personal information so that You will not have to re-enter it during Your visit or the next time You access the Services; (b) provide customized third-party advertisements, content, and information; (c) monitor the effectiveness of third-party marketing campaigns; (d) monitor aggregate site usage metrics such as total number of visitors and pages viewed; and (e) track Your entries, submissions, and status in any promotions or other activities.

We may allow third-party service providers, like advertisers, to place and read their own Cookies, web beacons, and similar technologies to collect Data and/or Personal Information through Services. This data and/or personal information are collected directly and automatically by these third parties, and We do not participate in these data transmissions and these third-party cookies are not covered under this Privacy Policy.

Changes to the Privacy Policy

We reserve the right to change the Privacy Policy at Our sole discretion. We will inform Users of any such change by Us posting the updated Privacy Policy on Our Website. We encourage You to review this Privacy Policy regularly for any such changes. Your continued use of the Services will be subject to the then-current Privacy Policy.

Compliance with Laws and Law Enforcement

We will cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We reserve the right to track IP addresses for the purposes of fraud prevention, and to release IP addresses to legal authorities. We will disclose information about You to government or law enforcement officials or private parties when We believe reasonably necessary to comply with law, to protect the property and rights of `Silverpush or a third party, to protect the safety of the public or any person, or to prevent or stop activity We may consider to be, or to pose a risk of being, any illegal, unethical or legally actionable activity.

Email Notifications

You may be contacted, by email or other means; for example, We may send You promotional offer on behalf of other businesses, or communicate with You about Your use of the service. Also, We may receive a confirmation when You open an email from us. This confirmation helps us improve Our service. If You do not want to receive email or other mail from us, please indicate Your preference by clicking on the “Unsubscribe” link at the bottom of the email or changing Your email settings on Your account settings page. Please note that if You do not want to receive legal notices from us, those legal notices will still govern Your use of the service, and You are responsible for reviewing such legal notices for changes.

Contact Information

If You have any questions or concerns with respect to this Terms of Use or the Website or any information contained on thereon, You may contact Us by writing to Us at help@silverpush.co. These Terms of Use supersede any previous versions