SilverScreen™ by Silverpush | Buying YouTube with AV-grade confidence

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NEW Introducing SilverScreen™

Buying YouTube
with AV-Grade Confidence.

SilverScreen™ identifies and activates YouTube channels that consistently behave like television: broadcast-grade production, episodic formats, and lean-back viewing on the TV screen. Built for AV buyers who need TV-like confidence at YouTube scale.

YouTube on TV Broadcast-Grade AV Buyers
Incremental household reach measured by Festival of Media Global Awards 2020
Get the Full Insights → See How It Works →
THE MARKET REALITY

#1 video platform

YouTube is Most-watched on U.S. TV sets, ahead of Netflix & Disney.

NIELSEN • 2025

182M hrs / day

Hours of YouTube watched on TV screens, daily.

NIELSEN • 2025

$10.3B +15% YoY

YouTube ad revenue last quarter, but budgets still lag.

ALPHABET • WSJ, FEB 2026
How SilverScreen™ Qualifies a Channel

Four signals that separate broadcast-grade from the rest of YouTube.

YouTube is optimised for viewer discovery, not environment qualification. Premium and non-premium channels look the same. SilverScreen™ closes that gap by qualifying channels on the same dimensions AV buyers use for television, not surface-level proxies like subscriber count.

01 · QUALITY
Broadcast-Grade Production
Professionally produced content sustained across the entire channel, not one viral upload.
02 · FORMAT
Long-Form & Episodic
Programming structured for sustained attention: typically 20+ minutes, released in series.
03 · CADENCE
Consistent Publishing
Reliable release schedules across sport, talk show, documentary, and reality TV genres.
04 · ENVIRONMENT
Lean-Back, On-TV Viewing
Strong CTV and co-viewing skew: channels watched on the largest screen in the room.
The result : A curated layer of YouTube that meets the same environmental standard AV buyers expect from linear TV, without sacrificing scale or incremental reach.
AVAILABLE AT LAUNCH

The broadcast-grade layer, organised by genre.

SilverScreen™ qualifies channels and groups them by interest category, so AV buyers plan YouTube the way they plan TV: by genre, by audience, by environment.

CATEGORIES AT LAUNCH
12
01

Sports

LIVE HIGHLIGHTS TALK
02

Entertainment

TALK VARIETY LATE NIGHT
03

Food & Cooking

SERIES CHEF-LED
04

Movies

REVIEWS FEATURES
05

Automotive

REVIEWS DOCUMENTARY
06

Travel

DOCUMENTARY EPISODIC
07

Music

PERFORMANCE LONG-FORM
08 to 12

Business · Home · Science
Health · Fashion

FULL LIST IN THE BRIEF
Proof in Market

A Leading Hospitality Chain extended TV reach
on YouTube, without compromise.

A Leading Hospitality Chain needed to reach 18-34s beyond linear TV while preserving the broadcast-grade environments their AV strategy required. SilverScreen™ activated TV-like channels that met every standard.

CASE STUDY
A Leading Hospitality Chain · YouTube as TV Extension
7.9%
Incremental Reach
Net-new viewers reached on YouTube vs. linear TV alone, measured by AudienceProject.
19×
More Efficient Reach
Cost efficiency reaching 18-34 audiences vs. equivalent linear TV delivery.
82%
Delivery to TV Screens
Unassisted delivery to the TV screen, confirming a true lean-back environment.
Video is the funnel. SilverScreen™ activates the part that works like TV.
The full case study, methodology, and measurement framework are included in the brief.
Get the Brief →
SILVERSCREEN™ · THESIS

Don't buy all of YouTube.
Buy the part that works like TV.

Video is the funnel. The pitch deck lays out where on YouTube the environment behaves like television, how SilverScreen™ qualifies it, and how to plug it into an AV plan instead of a digital one.

SILVERSCREEN™ · BRIEF

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