I-dac Indonesia and Silverpush Shine Bright at Mob-Ex Awards 2024

In a world where mental health problems too often live in the shadows, it is heartening to observe new approaches that shatter the silence and save lives. Silverpush is very excited to share that i-dac Indonesia, in partnership with Crafters, has done exceedingly well at the prestigious Mob-Ex Awards 2024 and won 2 Gold and 2 Bronze awards in several categories for its groundbreaking Alodokter campaign, “Talk Can Save Lives.”

The campaign, which was released on World Mental Health Day, utilized Crafters by Silverpush, a cutting-edge AI tech to develop an interactive EmotionBot, turning a mundane video ad into a powerful tool for mental health awareness and support. This creative approach was impressive to the judges and largely contributed to touching the lives of many Indonesians who currently face a mental challenge.

The campaign achieved over 300,000 engagement actions by users and more than 800 consultancy calls registered, it returned a stunning 9.73% engagement rate. The brand also witnessed a 20% increase in app installs during the campaign period of 7 days.

Alodokter’s campaign with i-dac Indonesia secured an impressive array of awards.

1. Gold: Best Result-Driven Mobile Campaign
2. Gold: Best Use of Display Advertising End
3. Bronze: Best User Experience.
4. Bronze: Best Campaign – Health & Wellness

These awards demonstrate just how successful a campaign can be and how much of a real difference combining empathy with technology can make in solving pressing social problems.

The entire Silverpush team congratulates all the partners associated with this campaign. The talented teams at i-dac Indonesia, a media arm of Hakuhodo International Indonesia, Alodokter for entrusting Silverpush’s creative intelligence solution to create dynamic, interactive video content that really connected with the audience.