Real-time TV Ad Sync Technology

Parallels seamlessly syncs social, display and video ads to real-life moments, enabling an enhanced connection with consumers around live events, as they happen.

Real-time TV ad sync

Real-time TV ad sync

Recapture audience attention and capitalize on cross-screen behaviour through real-time syncing of TV ads with digital ads on social, display and video platforms, across screens.

Sync digital ads with your TV ads
Target your competitor’s screen time
Leverage cross-screen behaviour
Use contextual messaging

Live sports sync

Live sports sync

Maximize brand exposure through real-time sporting events. Parallels automatically triggers digital ads based on live moments, runs contextual creatives, and syncs digital ad placement during TV commercials.

Leverage sports’ data API driven real-time triggers
Synchronize digital ads with own TV ads
Serve customers interested in global sports
Run contextual messages

Other event-based triggers

Weather

Sync your ads with real-time weather alerts. Leverage branding opportunities in different states, cities and zip codes with weather API triggers like temperature, wind speed, humidity, pollen, cold and flu data.

Pollution

With rising pollution levels, AQI is a highly relevant trigger for products like air purifiers, breathing masks, health supplements, related health equipment brands and more.

Current trends

Parallel’s NLP and AI driven context detection technology helps in identifying trending events to trigger ads in real-time. Whether it’s a new economic policy or the fashion week currently being held.