Silverpush Appoints Aom Wasinee Chongmeesuk to Lead Innovation in Thailand’s Adtech Industry
Silverpush is thrilled to announce the appointment of Aom Wasinee Chongmeesuk, as the new Country Director for Thailand. With 16 years of extensive experience in
Google Implements First Test Globally to Phase Out Third-Party Cookies
On January 4, 2024, Google initiated its strategy to eliminate third-party cookies. In a phased approach, it will initially disable third-party cookies for 1% of
Brands’ are wasting $73bn of adspend on unsuitable digital ads during festive period
Over the last two years, global brands have spent over $600 million (£482 million) on ads that are deemed "digitally unsuitable" during the final quarter
Silverpush Acquires Vidgyor to Fuel its CTV Capabilities
Silverpush, a global contextual advertising leader, has announced the acquisition of Vidgyor, a media technology company that offers solutions for monetization on digital to broadcasters
Google’s Video Ads Violate its Standards; Report Claims the Tech Giant “Misled” Buyers
According to some reports, Google Video Partners' placements on third-party sites violated Google’s standards about 80% of the time. A new research report has ignited
Silverpush Launches Contextual Planning Tool Powered by Generative AI
With this launch, Silverpush has strengthened its contextual offering 'Mirrors', boosting the cookieless targeting space with next generation AI capabilities. Silverpush, a Global leader in
Silverpush and PubMatic Announce Partnership to Revolutionize Digital Advertising in the APAC
Two main leaders of the adtech industry unite to empower advertisers with advanced data-driven tools. Silverpush and PubMatic have announced a strategic partnership to revolutionize
W3C Opposes Google’s Proposals for Handling Cookies in Chrome
The World Wide Web Consortium (W3C) division has denied Google's Topics API proposal, which was presented in the previous year with the intention of replacing
Meta Violates GDPR with Non-Compliant Targeted Ad Practices, Earns Over $400 Million in Fines
Meta has been once again hitting with a major GDPR violation. As of January 4, 2023, Meta has earned itself a fine of more than
The Future of CTV: Drive Audience Engagement with New Ad Formats
2021 was a record year for CTV. At least one CTV device could be found in over 80% of American homes, and the CTV budget