Silverpush Wins “Best Use of Technology” at MENA Digital Awards 2024

Reaching the right audience at the perfect moment is every brand’s goal—and for Daawat by LT Foods, we made it happen. We’re excited to share that Silverpush has won Bronze in the Best Use of Technology Award at the MENA Digital Awards 2024 for the Daawat YouTube campaign under the Digital Assets category.

Daawat, a beloved rice brand, wanted to strengthen its connection with Emirati homes, particularly among Arab women in the UAE. But here’s the challenge: broad targeting on YouTube for cooking content often wastes ad spend and misses the mark. Daawat needed a smarter solution, and that’s where we came in.

The brand then teamed up with Initiative MENA and leveraged Silverpush’s Mirrors, an AI-powered contextual intelligence solution, to get super precise. Mirrors provided a smarter way to enhance ad campaigns by ensuring video ad placements were not only contextually relevant but also aligned with the audience’s interests and behaviors at the perfect moment.

By analyzing specific video contexts instead of relying solely on keywords, Mirrors delivered more organic engagement, increased the likelihood of views, and improved conversions—making campaigns more impactful and responsive.

The results were nothing short of impressive: it achieved a 1.24x uplift in view-through rate (VTR), a 1.25x increase in click-through rate (CTR), and a significant boost in overall sales performance.

At Silverpush, we’re all about helping brands make real connections with their audience in the moments that matter. This win just reinforces what we do best—mixing innovation with impact. And trust us, we’re just getting started.