Silverpush Secures a Hattrick at DataMatixx Awards by Adgully India

Team Silverpush feels proud to announce its victory at the DataMatixx Awards by Adgully India, where we won three of the most prestigious awards for our groundbreaking campaigns.

1. Gold Award – Lloyd Stellar AC
2. Silver Award – Havells BLDC Fans
3. Bronze Award – Perfetti Van Melle India by Center Fruit 

These campaigns share a common challenge: capturing user attention in a world where ads are often skipped. To overcome this, they leveraged Crafters by Silverpush—a creative intelligence solution that transforms standard brand videos into high-impact, interactive experiences.

For Lloyd Stellar AC, Crafters, in collaboration with Motivator, and GroupM, introduced an AR-based ad format that lets users visualize the AC in their homes. The immersive experience, featuring mood lighting and voice commands, boosted engagement and conversions, achieving a 0.90% CTR and 0.75% engagement rate.

In the Havells BLDC fan campaign, Crafters partnered with Carat to add an interactive layer to traditional video ads, allowing viewers to explore fan functionalities like voice control through a ‘tap-to-explore’ feature. This approach led to a remarkable 10% engagement rate.

Lastly, Center Fruit capitalized on cricket fever in India by teaming up with Wavemaker. A smart targeting strategy was developed combining sports sync with dynamic video optimization solution—Crafters. The real-time sports sync technology identified dull moments to activate Center Fruit ads. Simultaneously, Crafters, curated dynamic ads with customized messaging for live cricket triggers, guaranteeing audience engagement during lulls. The campaign reached 3.6 million users, with 100,000 actively participating and a 5.6% engagement rate.

Congratulations to Lloyd Stellar, Havells, and Center Fruit, along with their respective agency partners Motivator, Carat, and Wavemaker, for trusting Crafters by Silverpush to elevate their ad campaigns. Your collaboration and innovative approach have led to outstanding success, and we’re thrilled to celebrate these wins with you. Here’s to many more achievements together!

Are you ready to craft immersive ad experiences for your brand? Contact us today to get started.