Silverpush Triumphs at MMA Indonesia 2024 with Gold for Oreo Campaign

It’s time for a celebration at Silverpush! We are overjoyed to announce that our game-changing campaigns for Oreo bagged a gold award under the Impact Media-omnichannel marketing category at the MMA Indonesia Awards 2024. These wins are testimony to how creativity, technology, and the innate understanding of audiences can merge to pull magic out.

The award-winning “Oreo Pokemon Catch ‘Em All!” campaign, created in collaboration with Wavemaker Indonesia and Mondelez International, brought families closer together by combining the timeless charm of Oreo with the nostalgia of Pokémon. Using advanced AI, the campaign went beyond targeting Pokémon-relevant contexts to identify key moments of co-viewing between children and their parents. By tapping into these shared experiences, the brand successfully addressed and resolved the core tension, creating a deeply meaningful connection with its audience.

The results? A 47.5% VTR, a 16x surge in searches, and over 2,600 e-commerce purchases. Talk about creating memories worth savouring!

This is not just a win for Silverpush, but a victory shared with some great partners like Wavemaker, Mondelez, and, of course, Oreo. Together, we have built a campaign that didn’t just drive results but also drove an emotional connection.

Here’s to many more moments of innovation and impact!