Silver Moment for Silverpush at the MOBEXX 2024 Awards by Adgully

We are thrilled to announce that Silverpush, in association with Motivator, has won the prestigious Silver award at the MOBEXX 2024 Awards by Adgully in the Augmented Reality/Virtual Reality Campaign in Mobile Advertising Excellence.

The campaign sought to make Lloyd’s Stellar AC stand out in the very competitive home appliance market by offering customers a unique and engaging way to visualize the product in their living spaces. The campaign used Silverpush’s Crafters – a creative intelligence solution, which allowed viewers to virtually place the Lloyd Stellar AC in their homes, experiment with the color options and features, and even operate the unit with voice commands.

This AR-driven strategy was a game-changer, sparking deeper product engagement and driving an impressive 26% boost in brand lift. More than 10,000 users clicked on the link to interact with this dynamic and interactive experience, and a total of 90,000 users engaged with the various features of the AC.

This award is a testament to the commitment of our team towards crafting innovative and impactful digital experiences that help brands connect with their consumers.

We are grateful for the trust and collaboration of our partners at Lloyd and Motivator and look forward to continuing to push the boundaries of what’s possible in the world of innovative advertising.