Back-to-Back Gold for Silverpush at FINIXX Awards by Adgully

We’re excited to share that Silverpush snagged not one but two gold awards at the FINIXX Awards by Adgully, a platform celebrating innovation in the fintech and BFSI industries. This recognition shines a light on the creative, tech-powered campaigns we crafted for Kotak 811 Active Money and Aditya Birla Health Insurance.

For Kotak 811 Active Money, we tackled the challenge of grabbing user attention in a competitive banking space. With the help of Crafters, our creative intelligence solution, we introduced a smart interest calculator ad format. Users could quickly see how much more they could save with Kotak 811 compared to other accounts. By using contextual AI, we pinpointed the perfect moments, targeting finance influencers, competitor content, and relevant banking topics. The results? A massive 8% engagement rate, 4x the industry benchmark, and a solid boost in new savings accounts.

In the Aditya Birla Health Insurance campaign, we made health insurance relatable and easy for users. Partnering with Mindshare, we used Crafters to create interactive lead-gen ads that let users submit their details while watching the ad—no need to jump to another page. Add to that some smart targeting with contextual AI, and the campaign delivered over 100+ quality leads with a 3% engagement rate and a whopping 73% video completion rate.

These wins are a big nod to what we believe in: combining smart tech with user-first creativity. At Silverpush, we’re all about helping brands connect with their audience in the right moment, in the most meaningful way.

Here’s to more wins, more innovation, and campaigns that truly deliver! Let’s keep pushing boundaries together.