Silverpush Celebrates the Women Powering Ad Tech This International Women’s Day |   07 Mar, 2025

The advertising and tech industries have long been fast-paced, competitive, and constantly evolving, but now they’re also becoming more inclusive than ever. And that’s largely thanks to women who are breaking barriers, challenging norms, and leading innovation in spaces that were once dominated by men.

This International Women’s Day 2025, Silverpush is celebrating the incredible women who are shaping the future of adtech—one idea, one breakthrough, and one bold step at a time.

We sat down with some of our women leaders about their experiences, insights, and advice for the next generation of women in adtech. Here’s what they had to say about it.

Diversity Drives Innovation: How Women Are Changing AdTech

Women are bringing fresh perspectives to the table, and it’s making all the difference.

💡 Sarah Larkin, Senior Director, Branding, shares how having more women in adtech leads to better digital solutions:

“The growing presence of women in adtech continues to drive and foster a profound impact on the development of more inclusive and diverse digital solutions.

Women bring diverse experiences and perspectives that can help create solutions that are more accessible and relevant to a wider audience. This inclusivity ensures that digital solutions meet the needs of a more varied group of people, including underserved or marginalized communities. Women in leadership roles can inspire a culture that ultimately leads to better representation of women and other underrepresented groups across the digital landscape, whether through content, ad creatives, or technological innovation.

Diverse teams are often better equipped to think outside the box by drawing on their individual experiences. Overall, the growing presence of women will help to bring about a more inclusive, fair, and innovative digital world, creating solutions and innovations that will drive a new generation of adtech success.”

From developing AI-powered advertising tools to shaping brand strategies, women are leading the charge in innovation and making sure technology serves everyone—not just the loudest voices in the room.

Empowering Inclusion: The Role of Women Leaders

Great leadership isn’t just about climbing the ladder; it’s about lifting others up along the way.

💡 Wasinee Chongmeesuk, Country Director, Thailand, highlights how women leaders encourage inclusion and empowerment:

“As we celebrate International Women’s Day 2025, it’s clear that female leaders do more than shape the future; they nurture it with empathy, strength, and inclusivity. At Silverpush, I’ve seen how our women leaders lead by example, challenge norms, and create opportunities that drive real change. True empowerment goes beyond individual success; it’s about mentoring, promoting diverse talent, and ensuring AI-driven innovation reflects the world we serve. When we uplift others, we don’t just build careers—we build a more inclusive and forward-thinking industry.”

The Next Generation: Young Women Driving Change in AdTech

Today’s young women are not just participating in the industry but shaping its future.

💡 Jayshree Arora, Sales Director, UK, talks about how brands can tap into this energy:

“To tap into this energy for positive change, brands should focus on being real, sustainable, and inclusive. It’s about promoting products that align with values like social responsibility and eco-consciousness and partnering with influencers and creators who truly live by these ideals. Getting young people involved in the creative process and offering education on sustainability can help build real connections and long-term loyalty. At the end of the day, it’s all about listening to this generation, giving them a seat at the table, and creating campaigns that inspire change while staying true to what matters most to them.”

It’s no longer about just selling a product; it’s about aligning with values that matter. And young women are leading the charge.

What Does Inclusivity Really Mean?

For many women, inclusivity isn’t just a corporate buzzword; it’s a lived experience.

💡 Karishma Gupta, Senior Sales Director, North India, shares her take:

“To me, inclusivity means creating a space where women feel empowered every day. It’s about fostering an environment that offers equal growth opportunities, a voice in decision-making, and supportive policies that prioritize mental well-being while guiding us in maintaining a healthy work-life balance.”

In a world where work-life balance is still a challenge, having women at the forefront of leadership means creating workplaces that work for women, not just expect them to fit into outdated molds.

Final Thoughts

The rise of women in adtech isn’t just a moment—it’s a movement. More than ever, women are:

• Driving innovation in AI, ad targeting, and digital marketing.
• Making workplaces more inclusive with better policies and leadership.
• Creating advertising that reflects real people—not just outdated stereotypes.
• And the best part? This is just the beginning.

So, as we celebrate International Women’s Day 2025, let’s keep the momentum going. Let’s champion diversity, lift each other up, and build an industry where every woman’s voice is heard.

Because when women rise, the whole industry wins.