At Silverpush, we believe the best advertising doesn’t interrupt moments; it becomes part of them. That belief took center stage at The Drum Awards for Marketing 2026, where Silverpush walked away with three gold and one silver as the tech enabler behind four award-winning campaigns across two regions.

At the APAC edition, the Bango “Great Soy Sauce Heist” campaign with Unilever Indonesia and Mindshare Indonesia (WPP Media) scored a double Gold for Inspiring Example of Technology Innovation and Brilliant Use of Data Insight, while our work with SABECO and WPP Media on Bia Saigon Chill brought home Gold for Brilliant Use of AI. Over at the EMEA edition, the Philips LatteGo campaign with Hearts & Science MENA earned Silver for Technology Innovation.

Judged by an all-brand jury of the world’s top marketers and budget holders, these awards celebrate campaigns that don’t just communicate; they connect. Here’s how each one did exactly that.

Bango: The Great Soy Sauce Heist (Double Gold, APAC)

In Indonesia, culinary attention isn’t earned; it’s bought. With rivals locking down the food show sponsorship spotlight through high-budget sponsorships, the biggest stages were effectively closed to Bango. The aim wasn’t to outspend competitors; it was to outsmart them.

Partnering with Mindshare Indonesia, Unilever’s Bango turned to Silverpush’s AI-powered contextual intelligence for a guerrilla-style conquesting strategy. On YouTube, contextual AI analyzed premium cooking content in real time. The moment creators mentioned cues like thick soy sauce or the savory taste of “gurih,” Bango ads appeared, claiming flavor authority just as culinary inspiration peaked. On TikTok, the brand bypassed sponsored stages entirely, riding native food trends like #Masak10ribu to embed itself into the food algorithm.

Instead of buying the spotlight, Bango hijacked the one already built, reaching 2M+ high-intent users on YouTube, with a 1.7x higher video completion rate vs KPI, a 3.5x higher TikTok CTR vs target, and a +1.6% uplift in brand favorability.

Bia Saigon Chill: Gold for Brilliant Use of AI (APAC)

For SABECO’s Bia Saigon Chill, the goal was to turn “maybe next time” into “Dzô!” by building real, meaningful connections with its audience while creating a frictionless path to purchase. Partnering with WPP Media, the brand leveraged Silverpush’s conversational AI to deliver seamless, real-time interactions through a 3C approach: Content that verified users’ legal drinking age before any engagement, conversation that guided them to nearby bars, exclusive discounts and table reservations, and commerce that enabled instant purchases via Shopee and Lazada.

The experience clicked with consumers, driving a 51.14% conversation rate, an average time spent of 1m29s (nearly double the norm), and 5.6x higher conversions.

Philips LatteGo: Silver for Technology Innovation (EMEA)

In MENA, Philips set out to turn coffee passion into purchase. With Hearts & Science MENA, the brand deployed Silverpush’s Multi-AI Agents to identify the most relevant coffee moments across platforms in real time and serve contextually rich LatteGo ads right there, turning attention into action with a stunning 477% sales growth from a single ad.

These wins reinforce Silverpush’s commitment to AI-driven, contextual, and conversational advertising that connects brands with their audiences in the moments that matter. We extend our heartfelt gratitude to Unilever Indonesia, SABECO, Philips, Mindshare Indonesia, WPP Media, and Hearts & Science MENA for their trust and collaboration in making these campaigns a success.

Three golds, one silver, and trust us, we’re just getting started!

At Silverpush, we believe that advertising should do more than just reach audiences; it should engage, inspire, and drive action.

That’s why we’re thrilled to announce that Silverpush has won Gold for Volvo XC90 (Best Digital Customer Experience) and Bronze for MG Motors (Best Video Marketing Campaign) at the E4M Auto Marketing Summit & Awards 2025.

These awards recognize our commitment to transforming digital advertising through AI-powered solutions.

Volvo XC90: Gold Award for Best Digital Customer Experience

In partnership with Mindshare, Volvo aimed to create an immersive digital test drive experience, bringing its industry-leading safety features to consumers before they stepped into a showroom. Leveraging Silverpush’s creative intelligence solution, the campaign introduced an interactive “tap-to-explore” feature, enabling users to engage with features like Helping Hands, Collision Avoidance System, and 360-Degree Parking Alert—all within the ad itself.

The ads were then strategically placed across premium automotive content, luxury influencers, and business platforms, ensuring they reached high-intent buyers in the right context.

The result? A stellar 4.16% engagement rate, 81.6% VCR, and CTR 4x higher than industry benchmarks.

MG Motors: Bronze Award for Best Video Marketing Campaign

Celebrating 100 years of MG Motors, the campaign went beyond traditional advertising by integrating AI-powered interactivity and real-time contextual targeting. Partnering with Interactive Avenues, the campaign enabled seamless test drive bookings within the ad itself, transforming interest into immediate action.

With contextual intelligence, ads targeted users engaging with luxury, tech, and automotive content, ensuring the campaign reached the right audience at the perfect time.

The impact? A 3.20% engagement rate, 77.46% VTR, and 566+ direct test drive bookings.

These wins reinforce Silverpush’s commitment to AI-driven, real-time, and interactive advertising solutions. We extend our heartfelt gratitude to Mindshare, Interactive Avenues, Volvo, and MG Motors for their trust and collaboration in making these campaigns a success.

With contextual intelligence, creative innovation, and data-driven execution, we continue to push the boundaries of digital advertising in the automotive industry.

Looking to drive innovation in your next auto campaign? Let’s make it happen—contact us today!

We had a feeling that this one was going to be big, and now we know that it is! Silverpush has taken home Gold at Afaqs Digies 2025 for Best Use of Shoppable Media for the JBL Live Beam 3 campaign.

This wasn’t just another ad campaign. It was contextual AI and interactive media executed to perfection, making passive audiences turn into active shoppers.

JBL, known to set new trends in audio innovation, brought out the Live Beam 3 along with its Smart Display Case, transforming the lives of audio enthusiasts. But today’s digital cacophony is such that even innovative products like that need that little push. JBL aimed to engage with viewers and let them explore every detail of the product at their own pace. That’s where Interactive Video ads and Mirrors AI came in, making the campaign both interactive and highly targeted to the right audience.

Interactive Video ads made the experience interactive, letting users explore every detail of the Live Beam 3 with a simple swipe—its sound quality, smart display case, and seamless controls. Meanwhile, Mirrors AI ensured that JBL’s ads reached the right audience at the right time. Whether they were reading competitor reviews, searching for premium earbuds, or browsing deals on audio gear.

And the results? 60% video completion rate, 4.3% engagement rate, 9,391 site visits, 470 add-to-carts, and some amazing in-direct sales.

This isn’t just a win for Silverpush. It’s proof that precision targeting + interactivity = real results.

We extend our heartfelt congratulations to all partners involved in this campaign, including the talented teams at JBL and Havas, for their impactful contributions.

Onward and upward! 🚀

Some campaigns not only yield success but go one level further and become a new benchmark for an industry. That’s exactly what LG’s MoodUP campaign did. The campaign recently won Silver at e4m’s Indian Marketing Awards 2024 in the Category Creation category.

Now, let’s be honest, refrigerators don’t usually make headlines. They sit quietly in the kitchen, doing their job. But LG wasn’t about to settle for that. With MoodUP, they introduced a first-of-its-kind refrigerator that isn’t just about cooling—it’s about personal expression, aesthetics, and smart living.

The challenge? YouTube is a large video ecosystem, with millions of videos being uploaded on the platform. How does a brand ensure that the right audience is seeing their ad? Traditional targeting on YouTube often lacks precision, resulting in wasted ad spending, misaligned context, and brand safety concerns. That’s when Silverpush and Zenith Media took over.

The brand leveraged Mirrors, Silverpush’s contextual intelligence AI solution, to target and deliver ads in the most relevant video environments. By analyzing luxury-related content—think high-end homes, designer interiors, and premium lifestyle videos, LG’s MoodUP was placed in front of the right audience at the right time.

The campaign was a massive hit!

• 62% VTR – over 3x the industry benchmark
• 2.17% ad recall lift—proving the campaign stuck with audiences
• 2.04% increase in brand consideration—turning viewers into potential customers

This award isn’t a win for us, but a reflection of AI-powered contextual targeting and its potential to revolutionize digital advertising.

A big shoutout to LG and Zenith Media for trusting us with this campaign. This is what happens when creativity, data, and technology come together.

Reaching the right audience at the perfect moment is every brand’s goal—and for Daawat by LT Foods, we made it happen. We’re excited to share that Silverpush has won Bronze in the Best Use of Technology Award at the MENA Digital Awards 2024 for the Daawat YouTube campaign under the Digital Assets category.

Daawat, a beloved rice brand, wanted to strengthen its connection with Emirati homes, particularly among Arab women in the UAE. But here’s the challenge: broad targeting on YouTube for cooking content often wastes ad spend and misses the mark. Daawat needed a smarter solution, and that’s where we came in.

The brand then teamed up with Initiative MENA and leveraged Silverpush’s Mirrors, an AI-powered contextual intelligence solution, to get super precise. Mirrors provided a smarter way to enhance ad campaigns by ensuring video ad placements were not only contextually relevant but also aligned with the audience’s interests and behaviors at the perfect moment.

By analyzing specific video contexts instead of relying solely on keywords, Mirrors delivered more organic engagement, increased the likelihood of views, and improved conversions—making campaigns more impactful and responsive.

The results were nothing short of impressive: it achieved a 1.24x uplift in view-through rate (VTR), a 1.25x increase in click-through rate (CTR), and a significant boost in overall sales performance.

At Silverpush, we’re all about helping brands make real connections with their audience in the moments that matter. This win just reinforces what we do best—mixing innovation with impact. And trust us, we’re just getting started.

We’re excited to share that Silverpush snagged not one but two gold awards at the FINIXX Awards by Adgully, a platform celebrating innovation in the fintech and BFSI industries. This recognition shines a light on the creative, tech-powered campaigns we crafted for Kotak 811 Active Money and Aditya Birla Health Insurance.

For Kotak 811 Active Money, we tackled the challenge of grabbing user attention in a competitive banking space. With the help of our creative intelligence solution, we introduced a smart interest calculator ad format. Users could quickly see how much more they could save with Kotak 811 compared to other accounts. By using contextual AI, we pinpointed the perfect moments, targeting finance influencers, competitor content, and relevant banking topics. The results? A massive 8% engagement rate, 4x the industry benchmark, and a solid boost in new savings accounts.

In the Aditya Birla Health Insurance campaign, we made health insurance relatable and easy for users. Partnering with Mindshare, we create interactive lead-gen ads that let users submit their details while watching the ad—no need to jump to another page. Add to that some smart targeting with contextual AI, and the campaign delivered over 100+ quality leads with a 3% engagement rate and a whopping 73% video completion rate.

These wins are a big nod to what we believe in: combining smart tech with user-first creativity. At Silverpush, we’re all about helping brands connect with their audience in the right moment, in the most meaningful way.

Here’s to more wins, more innovation, and campaigns that truly deliver! Let’s keep pushing boundaries together.

Silverpush, in partnership with the7stars, is proud to announce our Bronze win for AB World Foods, Al’Fez at the prestigious MMA Smarties Europe Awards 2024 in the ‘Marketing Impact: Real-Time Marketing’ category. This honor recognizes our groundbreaking collaboration with Al’Fez by AB World Foods, bringing their vibrant North African and Middle Eastern cuisine-inspired products to life through cutting-edge contextual advertising.

This recognition underscores the power of collaboration and shared vision, showcasing how innovation and strategy can create meaningful connections between brands and audiences. It reflects the industry’s evolution toward embracing smarter, data-driven technologies and adaptive strategies that keep pace with the dynamic nature of consumer engagement.

Winning this award marks a significant milestone for Silverpush—our first at MMA Smarties Europe—but it is only the beginning. As a global leader in AI-powered contextual intelligence for video advertising, we remain steadfast in our mission to empower advertisers with solutions that deliver impactful engagement, precise targeting, and measurable results.

Using our proprietary AI-powered Mirrors solution, we enabled Al’Fez to achieve unparalleled precision in contextual targeting on YouTube. By aligning ads with the most relevant cooking and cuisine-related content, we ensured a seamless ad experience that resonated deeply with audiences, driving both engagement and recall.

We extend our deepest gratitude to our partners, collaborators, and clients for their trust and support. This achievement fuels our commitment to challenging conventions, pushing boundaries, and delivering campaigns that not only inspire but also create lasting value.

Here’s to a future of bold innovation, ambitious ideas, and transformative results. Together, we’ll continue turning challenges into opportunities and setting new benchmarks for success in advertising.

We are thrilled to announce that Silverpush, in association with Motivator, has won the prestigious Silver award at the MOBEXX 2024 Awards by Adgully in the Augmented Reality/Virtual Reality Campaign in Mobile Advertising Excellence.

The campaign sought to make Lloyd’s Stellar AC stand out in the very competitive home appliance market by offering customers a unique and engaging way to visualize the product in their living spaces. The campaign used Silverpush’s creative intelligence solution, which allowed viewers to virtually place the Lloyd Stellar AC in their homes, experiment with the color options and features, and even operate the unit with voice commands.

This AR-driven strategy was a game-changer, sparking deeper product engagement and driving an impressive 26% boost in brand lift. More than 10,000 users clicked on the link to interact with this dynamic and interactive experience, and a total of 90,000 users engaged with the various features of the AC.

This award is a testament to the commitment of our team towards crafting innovative and impactful digital experiences that help brands connect with their consumers.

We are grateful for the trust and collaboration of our partners at Lloyd and Motivator and look forward to continuing to push the boundaries of what’s possible in the world of innovative advertising.

It’s time for a celebration at Silverpush! We are overjoyed to announce that our game-changing campaigns for Oreo bagged a gold award under the Impact Media-omnichannel marketing category at the MMA Indonesia Awards 2024. These wins are testimony to how creativity, technology, and the innate understanding of audiences can merge to pull magic out.

The award-winning “Oreo Pokemon Catch ‘Em All!” campaign, created in collaboration with Wavemaker Indonesia and Mondelez International, brought families closer together by combining the timeless charm of Oreo with the nostalgia of Pokémon. Using advanced AI, the campaign went beyond targeting Pokémon-relevant contexts to identify key moments of co-viewing between children and their parents. By tapping into these shared experiences, the brand successfully addressed and resolved the core tension, creating a deeply meaningful connection with its audience.

The results? A 47.5% VTR, a 16x surge in searches, and over 2,600 e-commerce purchases. Talk about creating memories worth savouring!

This is not just a win for Silverpush, but a victory shared with some great partners like Wavemaker, Mondelez, and, of course, Oreo. Together, we have built a campaign that didn’t just drive results but also drove an emotional connection.

Here’s to many more moments of innovation and impact!

In a remarkable display of creative excellence and innovation, Silverpush, along with its partners EssenceMediacom and OPENMIND, has scooped up five prestigious awards at the MMA Vietnam Smarties Awards 2024. These wins highlight our commitment to delivering cutting-edge video advertising solutions that drive real business impact.

The Coca-Cola Foodmark campaign, executed in partnership with EssenceMediacom, dominated the awards with three impressive wins:

1. Gold in Marketing Impact: Vietnam Brand Experience
2. Silver in E-commerce Marketing
3. Bronze in Creative Personalization

Our collaboration with OPENMIND for Lavie Light – Nestlé proved equally successful, bringing home two more accolades:

1. Gold in AI Marketing: AI-driven Creative Excellence
2. Silver in Marketing Impact Vietnam Product Launch

These wins at the SMARTIES, the world’s first marketing award recognizing innovation across local, regional, and global programs, reflect our team’s dedication to pushing boundaries and ensuring brands create an authentic connection with their target audience. Working alongside EssenceMediacom and OPENMIND, we at Silverpush have demonstrated how AI-driven video ad solutions can transform brand experiences and drive meaningful results.

The Smarties Awards are particularly significant as they celebrate the most effective modern marketing initiatives in Vietnam, setting the benchmark for excellence in the industry. These achievements will contribute to our partners’ rankings on the prestigious MMA Smarties Index, showcasing their innovation and effectiveness in the global marketing landscape.

We extend our heartfelt gratitude to our partners for their trust and collaborative spirit. Here’s to more milestones and inspiring campaigns ahead! Cheers!